Tag Archives: cattle

Sharing insights on the ROI of cow ownership with The Economist et al

Dung cakes provide free fuel for the rural housewife (photo credit: Goverdhan Meena) While the internal rate of return (IRR) of a cow may certainly be in the high negative numbers, per the recent Economist note on research, there are other elements of the cost/benefit analysis that also need to be taken into account when […]

Posted in Africa, Alternative currency, Assumption filter, Banking, Base of the Pyramid, Business, Cattle, Consumer Behaviour, Ecosystem, India, Indigenous & Traditional, Informal & Flexible, Livestock, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, Savings, Systems, User research, Value | Also tagged , , , , , | Leave a comment

Part 1: Why are we publishing our original research on rural economic behaviour in 5 parts online?

A recent article in The Economist on the economic value of owning cattle in rural India made me to realize just how little is understood about the rural economy.  Here’s a snippet: That is because most people find spending easier than saving. Immediate pleasures are easier to grasp than future joys—and so people make spending […]

Posted in Alternative currency, Assumption filter, Banking, Base of the Pyramid, Cashless transactions, Cattle, Consumer Behaviour, Culture, Economy, Expenses, Flexibility, Income, India, Indigenous & Traditional, Livestock, Projects and Reports, Research, rural, Rural Economy, South Asia, Strategy, User research, Value | Also tagged , , , , , | Leave a comment