Tag Archives: brass ring syndrome

Breaking the caste barrier: Aspirations, upward mobility and the brass ring

We don’t talk about this much. India’s caste system is an intangible barrier to upward mobility. We assume the ‘untouchables’ are a one lumpen mass of poor. Is the post liberalization economic growth finally offering opportunities for change? “Post-liberalization, the country witnessed a transition from the caste-based occupations and services to modern businesses. Looking at […]

Posted in Assumption filter, Base of the Pyramid, Culture, Design, Emerging Markets, India, Mobile platform, Perspective, Risk, South Asia, Technology | Also tagged , , | Leave a comment

The Brass Ring Syndrome: When prosperity is close enough to make a jump for it!

We’ve been talking about that borderline where one goes from “destitute” or “BoP” towards becoming “emerging global middle class” or the AfDB’s “Sub Saharan middle class” since the common band that overlaps both categories is the ever popular $2-$4 a day and it is proportionally the largest segment of the population in most newly emerging […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, User research | Also tagged , | 1 Response