Tag Archives: bop

Market Segmentation in the Informal Economy

This table is from “How to profit from Africa’s different consumer groups” and the research is from NKC Independent Economists group. There is something lacking in understanding the patterns of purchasing power when segmentation methodology from the formal economy are applied ad hoc to markets which are primarily informal. As mentioned at the end of […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Process | Also tagged , , | Leave a comment

Sampling uncertainty

This drawing was made by Jeroen Meijer of JAM visual design, Amsterdam, earlier this week during the workshop we held on Monday, November 26th, 2012. Its a visualization of the chart I use to show how participants were sampled for the prepaid economy project. The axes represent the individual’s ability to accurately predict either timing […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, UCSD, User research | Also tagged , , , , | Leave a comment

“Life is Hard” – Original slides with written speech, BxD 2008

This is more or less the written version of my Life is Hard presentation (slides,video, reference) as first given in October 2008 in Providence, Rhode Island at the Better World by Design conference held at Brown University. Some of the details have become more nuanced since then, some parts have spun off into blogs, projects, […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Projects and Reports, Research, Strategy, Sub Saharan Africa, UCSD, User research | Also tagged , , , , | Leave a comment

Why so much “BoP” marketing fails in the developing world

Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies.  Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and […]

Posted in Analysis, Base of the Pyramid, Business, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, UCSD, urban | Also tagged , , , , , , | Leave a comment

The multifunctionality of livestock in rural Kenya

This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s pastoralists promote improved livestock marketing as a way out of poverty, they also fail to […]

Posted in Africa, Assumption filter, Cashless transactions, Cattle, Consumer Behaviour, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Kenya, Livestock, Research, rural, Rural Economy, Savings, User research, Value | Also tagged , , , , , , , | Leave a comment

Human centered design: Surprising insights from rural Kenya

One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]

Posted in Base of the Pyramid, Design, Emerging Markets, Frugality, Innovation Planning, Kenya, Marketing, Prepaid Economy & Informal Sector, Process, rural, UCSD, User research | Also tagged , , , , , , , | Leave a comment

Low Income Household consumer research in rural Kenya

In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya.  This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]

Posted in Base of the Pyramid, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, Scarcity, User research | Also tagged , , , , , | Leave a comment

Pondering a new prepaid research focus

Ever since I completed the first Prepaid Economy study which looked at how those on irregular income streams managed their household finances – focusing on rural Philippines and India – I’ve been curious about rural Kenya. I’ve long wanted to delve into the impact, if any, of the mobile money systems that have rapidly gained […]

Posted in About, Africa, Airtime, Alternative currency, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Informal & Flexible, Kenya, Mobile platform, Research, rural, Sub Saharan Africa, User research | Also tagged , , , , , | Leave a comment

Questioning the value of the term Base or Bottom of the Pyramid aka the BoP

Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income […]

Posted in Analysis, Base of the Pyramid, Business, Design, Marketing, Prepaid Economy & Informal Sector, rural, Strategy, urban, User research | Also tagged , , , , , , , , | 1 Response

Reflecting on the mobile internet in Kenya

After the past three weeks of focusing on cyber cafes and internet access in urban and rural Kenya, we’ve been questioning the value of the “mobile internet” statistics provided by operators to the CCK. Muchiri pointed out that since most of our feedback seemed to revolve more around SIM operated routers installed by cybers, or […]

Posted in Analysis, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Technology, User research | Also tagged , , , , , , , , , , , | Leave a comment