Tag Archives: bop

Lessons for toilet builders from the history of India’s cookstove development efforts

By | January 16, 2016

Vaishnavi Chandrashekhar has written a superb critical analysis looking back at the history of India’s development efforts to provide viable, feasible, and desirable solutions to the myriad unmet needs of the common man. Using cookstoves as her narrative theme, she explores the challenges of base of the pyramid product development and marketing, and draws lessons… Read More »

Floating Upwards: The Bottom of the Pyramid Segment is No More

By | July 9, 2015

Pew Research Center’s latest results on global income distribution show some rather large shifts among the lowest income segments. The Bottom of the Pyramid or Base of the Pyramid (BoP) segment, defined as those who live on less than $2.50/day has just lost a significant percentage of the population. While one can quibble that $2.50… Read More »

The values gap in banking the unbanked

By | July 6, 2015

Back in 2008, after my first deep dive into the African consumer market, on behalf of Samsung, I’d identified something I called the “values gap” as an intangible barrier between the first world’s consumer brands, and the mindset and worldview of the majority market, then referred to (erroneously) as the “Bottom of the Pyramid.” The… Read More »

People, Pesa & Place: A Multidisciplinary lens for innovation in social & economic development

By | May 27, 2015

This original Venn diagram visualizing the sweet spot of innovation success is a familiar one, with as many variations as there are practitioners. One of the most common is the one below, where business, people (or, as often, design) and technology replace the human centered qualities of viable, desirable and feasible. I’ve used them both… Read More »

Part 4: The visual documentation of the original research on rural economic behaviour

By | November 1, 2013

I have uploaded a PDF synopsis of the fieldwork conducted during the original Prepaid Economy research including approach and methodology.  Also documented are the different ways those in the rural economy manage their ‘investments’. These images support the observations documented in Part 2 and my thoughts on rural Indian cow ownership have been fleshed out… Read More »

Part 3: Synthesis and Insights from original research on rural economic behaviour

By | October 31, 2013

One can conclude from synthesizing the data collected across the geographies and the range of “BoP” income levels that rural households demonstrated similar patterns of behaviour in their management of household expenses on irregular income streams. These are: the rapid conversion of cash into tangible assets such as goods or livestock, the  subsequent storage of… Read More »

Part 2: The Observations made during original research on rural economic behaviour

By | October 30, 2013

One can roughly consider the relative income (or wealth) across three regions where observations were conducted on a continuum where the Indian village was the ‘wealthiest’ while the Malawians were living closest to the edge. However, on synthesizing the combined data collected across geographies, patterns of financial behaviour emerged that showed similarities of intention and… Read More »

Reflecting on this blog’s genesis after 5 years

By | August 20, 2013

I started this blog in late December 2008, in earnest and every day during the first prototype fieldwork for The Prepaid Economy project, one of the iBoP Asia Project’s first batch of Small Grant winners from the ASEAN region. For the first 5 months of 2009, this blog was on the mainpage of my website… Read More »

Dangerously obsolete: questioning the use of the all purpose label “The BoP”

By | March 21, 2013

Siim Esko wrote a short piece on his blog that inspired me to write out these thoughts. Since much of his work focused on the BoP in India and I’ve recent East African experience with the demographic, it was but natural for us to compare and contrast the challenges and the conditions of the lower… Read More »

Timely and relevant or obsolete? Kotler’s BoP in India

By | February 12, 2013

Syamant just sent me this Business Standard article on Philip Kotler’s Centre of Excellence to open near New Delhi to focus on the BoP specifically. That is, the Bottom of the Pyramid which was the title of CK Prahalad’s seminal book on high volume, low cost markets in the informal economies of the developing world.… Read More »