Tag Archives: bop marketing

Caution: The emerging African market PDF stampede

This  PDF report on the emerging consumer market opportunity in Sub Saharan Africa comes to us from Accenture, the most recent in the long line of consulting firm offerings that started with McKinsey’s in June 2010.  In order to differentiate themselves from the migrating herd, they offer us a single customer segmentation model for the […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, urban | Also tagged , , , , , , | Leave a comment

The Telco and the BoP (January 2009)

NextBillion.net’s Rob Katz recently posted an Indian news snippet based on research that led the writer to argue that telco’s should focus on their most profitable customers, those at the top of the pyramid. The BoP (Bottom of the Pyramid), as the numbers demonstrate, are simply not worth it. Following some commentary, Rob added his […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Marketing, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , | 1 Response

Systems design lessons from challenging and demanding environments

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it takes a systemic view of the user centered design process and methods being taught to […]

Posted in Base of the Pyramid, Business, Design, Ecosystem, Frugality, Innovation Planning, Platforms, Prepaid Economy & Informal Sector, Process, Strategy, Systems | Also tagged , , , , | Leave a comment

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