Tag Archives: book

Africa’s world trade: Informal economies and globalization from below by Margaret C. Lee

The entire text of Professor Margeret C. Lee’s work is made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Licence. Clicking on the cover will take you directly to the PDF. Chapter 3 takes the reader through a journey to different countries of Africa, including Uganda, Tanzania, Ghana, Zambia, South Africa, Namibia, […]

Posted in Africa, African Consumer Market, Book Reviews, Business, China, Consumer Behaviour, Economy, Ecosystem, Emerging Markets, Ghana, global, Indigenous & Traditional, Informal & Flexible, Literature review, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research | Also tagged , | Leave a comment