Tag Archives: beer

Beer as a symbol of aspirational consumption and upward mobility

I came across SABMiller’s recent presentation on their consumer market strategy and some of their infographics caught my attention. This one, for instance, not only shows the relative proportion of formal to informal alcoholic beverages prevalent in the market but also informs us that it costs 4 hours to buy a beer in Africa, compared […]

Posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, User research | Also tagged , , , | Leave a comment