Tag Archives: bebapay

Rwanda launches cashless public transport payments – Will they succeed where Google failed in Kenya?

Public transport is going cashless in Kigali, Rwanda, with smart card payments and mobile money schemes being launched simultaneously with much fanfare. Can Kigali succeed where regional giant Kenya failed a couple of years ago? Nairobi’s attempt to impose cashless payment technologies in public transport (particularly the matatus, ubiquitous white mini buses that ply the […]

Posted in Africa, Airtime, Alternative currency, Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Culture, Design, Ecosystem, Innovation Planning, Mobile platform, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Systems, Technology, urban | Also tagged , , , , , , | 3 Responses

RIP Google BebaPay – Requiem for a cashless payment system

Less than a year after going live, Google is closing down the BebaPay smart card which was introduced as an NFC based cashless payment mechanism for Nairobi’s public transport. Last year, I’d analyzed the context and the operating environment in which they’d launched their service, on hearing the news that they’d been struggling to gain […]

Posted in Africa, Alternative currency, Analysis, ASEAN, Assumption filter, Business Models, Cashless transactions, Emerging Markets, Informal & Flexible, Innovation Planning, Kenya, Mobile platform, Perspective, Philipines, Prepaid Economy & Informal Sector, Process, Research, Strategy, Systems, Technology | Also tagged , , , | Leave a comment

Service design for the prepaid economy: Continuing the case of Google’s Bebapay in Nairobi

The previous post on the sluggish adoption of Google’s BebaPay, a cashless prepaid card introduced in Nairobi as a payment mechanism for public transportation, had me pondering the challenge of designing services for the informal sector. There are two main challenges that I see here, which don’t seem to have been taken into consideration during […]

Posted in African Consumer Market, Alternative currency, Analysis, Business Models, Cashless transactions, Design, Ecosystem, Flexibility, Informal & Flexible, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , | 2 Responses

The curious case of Google’s Beba Pay: a mobile payment app that users refuse to adopt

This week, news from Nairobi, that hotbed of mobile money innovation, opened up a Pandora’s box of reflections on payment plans, service design issues and the challenge of technology adoption in the mass markets of the African informal economy. None of these are ‘bad’ things in their own right, but taken together, they have resulted […]

Posted in African Consumer Market, Alternative currency, Analysis, Business Models, Cashless transactions, Consumer Behaviour, Ecosystem, Informal & Flexible, Mobile platform, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , | Leave a comment