Tag Archives: avocado

Marketing the Unbranded: Avocados on the side of the Road

These stickers caught my attention. The only one of a long line of makeshift wooden stalls by the side of a highway in Central Kenya to display what looked like branded avocados. Were they part of some cooperative or horticulture exporter’s leftovers? They turned out to belong to Maude, the ambitious and aspirational market woman […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Innovation Planning, Marketing, Strategy | Also tagged , , , , | Leave a comment