Tag Archives: assumption

An Africa Expert on Beneficiaries maybe the wrong Expert on Customers and Consumers

As the African markets increase in opportunity and visibility, the corresponding increase in need for experienced personnel is also felt. Many consumer facing companies hire “old Africa hands”, often former employees of various nonprofits and their projects. The assumption is that knowledge and experience among “poor” Africans implies knowledge and experience of African consumers and […]

Posted in Africa, African Consumer Market, Business, Consumer Behaviour, Marchés africains, Marketing, Perspective, Research, Retail in Africa, Strategy, Sub Saharan Africa, User research, Value | Also tagged , , , , , , , , | Leave a comment

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