Tag Archives: analysis

Caution: The emerging African market PDF stampede

This  PDF report on the emerging consumer market opportunity in Sub Saharan Africa comes to us from Accenture, the most recent in the long line of consulting firm offerings that started with McKinsey’s in June 2010.  In order to differentiate themselves from the migrating herd, they offer us a single customer segmentation model for the […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, urban | Also tagged , , , , , , | Leave a comment

Analysis of mobile platform business models for lower income customers by Monitor Group

The Monitor Group has released a report analyzing business models across Sub Saharan Africa meant for the BoP (Base or Bottom of the Pyramid, that is the survival markets living on $2 or less a day shown above).   For comparison,  the percentage of population who fall under the category of emerging middle class market (defined […]

Posted in Analysis, Business, Design, Emerging Markets, Innovation Planning, Kenya, Marketing, Mobile platform, Prepaid Economy & Informal Sector, Research | Also tagged , , , , | Leave a comment