Tag Archives: analysis

What can we learn from an informal market?

I took this photo of Rinku taking photographs during our visit to Busia’s bustling cross border market as a means to document our own work documenting the borderland’s informal trade ecosystem. Sometimes we’re so immersed in our work that we forget to look up and recognize we’re participants too. Document everything, I tell people interested […]

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Detailed breakdown of Uber’s business model in Kenya puts spotlight on weaknesses

Latiff Cherono has just published an indepth analysis of what exactly it takes for an Uber driver in Nairobi to cover the cost of doing business. Here’s a snippet, In this post, I try to understand the root cause of the disconnect between how the customer (who defines the value), Uber (the service that controls […]

Posted in Africa, African Consumer Market, Analysis, Business Models, Consumer Behaviour, Design, East African Community, Ecosystem, Emerging Markets, Income, Innovation Planning, Kenya, Marketing, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technology, Uganda, urban | Also tagged , , , , , , , | Leave a comment

Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail

The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Consumer Behaviour, Economy, Emerging Markets, global, Income, Marketing, Perspective, Produits de grande consommation (FMCG), Research, South Africa, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | Leave a comment

Nigerian retail transformation changing consumer expectations

Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look: Shopping as entertainment – A trend that might bite Sprouting mega-malls are offering a […]

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Dynamic vs Static Metrics: Attributes for an African Measure of Competitiveness

For analysts everywhere, the challenge of considering each economy in its own right seems to be far too much trouble, and so they tend towards sweeping generalizations which lump all metrics under one label – “Africa”. Some find even that far too exhausting and aggregate Africa along with Europe and the Middle East. These regional […]

Posted in Africa, Analysis, Business, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , , | 1 Response

Navigating the African Informal Retail Sector

Nigeria’s consumer market has captured global attention. A significant proportion of this emerging market opportunity is in the FMCG category. Due to historical reasons, 87% of this retail trade happens in the “unorganized” or “informal sector”.  The market is highly fragmented and inefficient. Yet due to the nature of the informal economy, most of this […]

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Target market strategy for upwardly mobile BoP segments

* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , | Leave a comment

Emerging evolution of global BoP markets by mindset and income

 Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , | Leave a comment

Opportunity spaces vs ideas – business development for the BoP markets

Ideas or concepts are not the same as opportunity spaces or gaps in a particular market. Exploratory user research can identify opportunities for innovation, that is, either unmet needs or gaps in the existing ecosystem which could be filled by a product or service with the intent to create and provide value. On the other […]

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Internet penetration by population in African countries: mapping opportunity

Since we’re currently working on a market entry exploration study for Village Telco in Kenya, I’ve been taking a deeper look at the spread and adoption of internet use.  It struck me that the landscape is actually far more fragmented than it used to be – things have been changing so fast that gone are […]

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