Tag Archives: African Consumer Market

New data shows “middle class” label misleading; skews market analysis

Anyone familiar with the literature and handwringing around the size of the African middle class that’s an ongoing sidebar to the emergence of the continent’s economies, will appreciate the FT’s analysis of recent research results. The global middle class is both smaller and poorer than previously thought, according to a new study, with hundreds of […]

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@Prepaid Africa Connecting Dots – November 2015

This month’s slightly delayed review will take a look at larger business trends in the cash based informal markets of sub Saharan Africa.     Multinationals in Africa are growing revenues but losing market share to local rivals is the eye catching headline of a recent Quartz article. Its based on the findings emerging from […]

Posted in Africa, African Consumer Market, Business, Emerging Markets, global, Monthly Insights, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa | Also tagged | Leave a comment

Cash in hand

I needed to convert some euros into Ivorien francs in Abidjan last month and my colleague suggested Treichville market as the go to place. On our way there, I’d imagined it would be one of those hole in the wall currency exchange kiosks one sees in global cities from Singapore to South Africa. There would […]

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Dynamic vs Static Metrics: Attributes for an African Measure of Competitiveness

For analysts everywhere, the challenge of considering each economy in its own right seems to be far too much trouble, and so they tend towards sweeping generalizations which lump all metrics under one label – “Africa”. Some find even that far too exhausting and aggregate Africa along with Europe and the Middle East. These regional […]

Posted in Africa, Analysis, Business, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , , | 1 Response

Branding the Unbranded: The story of Cookswell Jikos, Kenya

  These are jikos – metal stoves that use charcoal – displayed for sale in the jua kali market in the town of Nakuru, Kenya. Made from scrap metal, using the most rudimentary tools, under conditions of resource scarcity, they are one of the everyday products churned out by the informal manufacturing sector. These are […]

Posted in African Consumer Market, Business, Business Models, Design, Emerging Markets, Indigenous & Traditional, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Strategy | Also tagged , , , , | 2 Responses

Why Indian FMCGs eagerly enter African Consumer Markets

This chart from that Neilson retail study on sales of Fast Moving Consumer Goods (FMCG)  shows how Kenya’s retail sector is  significantly more formalized than India’s. Given their decades of experience with their vast, informal markets, is it any wonder that India’s consumer brands find the East African market an attractive proposition?  Their visibility in […]

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The true size of opportunity in Africa

The Africapitalist Foundation’s most recent issue of their Africapitalist Magazine has a cover story on the true size of opportunity in Africa. Readers familiar with my exploratory user research and insights from the prepaid economy and the informal sector will recognize the key point being made – that we must look beyond the obvious when […]

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Labour saving African kitchen appliances: Market opportunity for product design and social innovation

After watching their Mamas spending hours over an open fire, sweating over the daily dish of ugali or nsima or fufu – the African kitchen’s favourite carbohydrate – inventors and innovators across the continent are taking the initiative to ease her burden with nifty, new kitchen appliances. While culinary details differ from region to region […]

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Importance and value of Africa’s informal food markets

There’s a new book released by the International Livestock Research Institute (ILRI) and partners — Food Safety and Informal Markets: Animal Products in Sub-Saharan Africa—that probes the complicated world of traditional or ‘informal’ markets in livestock products. Here are some unexpectedly juicy findings: Research by ILRI and partners shows that in most developing countries, more […]

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The Trickle Down Effect of Luxury in Africa’s Emerging Consumer Markets

A very interesting snippet in the news caught my attention yesterday. Fokke de Jong, Suitsupply’s chief executive, described the African customer as informed. “They understand luxury, as in they understand the inherent quality of products — unlike what you might have seen some years ago in some emerging Asian markets where customers were simply associating […]

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