Tag Archives: Africa

Questioning Convention: Comparison Metrics for Competitive African Markets

Taking the question of appropriate and relevant metrics by which to assess competitiveness (rather, attractiveness) of the emerging African consumer markets further, I decided to dig up some analytical infographics to compare and contrast their approaches. Urbanization is a current favourite, and here are two similar looking visuals from two different perspectives. The first is […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Emerging Markets, Frameworks, Prepaid Economy & Informal Sector, South Africa, Strategy, Sub Saharan Africa | Also tagged , , , , | 1 Response

African E-Commerce: Successfully Leapfrogging The Metrics of Fail

Postal networks are critical elements of the e-commerce chain, a UN report said, including home postal delivery as an indicator in a new global index to measure countries’ readiness to carry out business-to-consumer (B2C) e-commerce. ~ source By these metrics, countries on the African continent such as Nigeria rank 101st on the global index, far […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , , , , | 1 Response

Beer as a symbol of aspirational consumption and upward mobility

I came across SABMiller’s recent presentation on their consumer market strategy and some of their infographics caught my attention. This one, for instance, not only shows the relative proportion of formal to informal alcoholic beverages prevalent in the market but also informs us that it costs 4 hours to buy a beer in Africa, compared […]

Posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, User research | Also tagged , , , | Leave a comment

Navigating the African Informal Retail Sector

Nigeria’s consumer market has captured global attention. A significant proportion of this emerging market opportunity is in the FMCG category. Due to historical reasons, 87% of this retail trade happens in the “unorganized” or “informal sector”.  The market is highly fragmented and inefficient. Yet due to the nature of the informal economy, most of this […]

Posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform, Nigeria | Also tagged , , , , , | Leave a comment

Labour saving African kitchen appliances: Market opportunity for product design and social innovation

After watching their Mamas spending hours over an open fire, sweating over the daily dish of ugali or nsima or fufu – the African kitchen’s favourite carbohydrate – inventors and innovators across the continent are taking the initiative to ease her burden with nifty, new kitchen appliances. While culinary details differ from region to region […]

Posted in Africa, African Consumer Market, Design, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, Technology | Also tagged , , , , , , , , , | 2 Responses

Importance and value of Africa’s informal food markets

There’s a new book released by the International Livestock Research Institute (ILRI) and partners — Food Safety and Informal Markets: Animal Products in Sub-Saharan Africa—that probes the complicated world of traditional or ‘informal’ markets in livestock products. Here are some unexpectedly juicy findings: Research by ILRI and partners shows that in most developing countries, more […]

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Informal trade is big business in Africa

On my way to Nairobi  from Singapore a couple of years ago, I had the opportunity to observe first hand the phenomenon of informal trade between China and the African continent. The energy and excitement of the traders, laden with goods on their way back, was a palpable part of the inflight experience. Today, I […]

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Mobile Money Is Driving Africa’s Cashless Future

This article was written for HBR a few months ago. Here are some key snippets: Three distinct factors are driving this transformation. First and foremost is the desire for financial inclusion. Africa’s unbanked majority needs access to affordable tools for savings, loans, and credit. The second is the need to lower the costs and risk […]

Posted in Africa, African Consumer Market, Airtime, Banking, Cashless transactions, Design, Emerging Markets, Innovation Planning, Mobile platform, Nigeria, Platforms | Also tagged , , | Leave a comment

Analysing shifts in consumer household purchasing patterns – Milk ATMs in Kenya

“We are selling one litre at Sh65, but a consumer can get as little as 77ml at a cost of Sh5. All one needs to do is key in the amount they require, and the product is dispensed,” Gitonga, who procures his machines from Italy, said. Flexibility is the key to survival, indeed. This quote […]

Posted in Africa, Business Models, Consumer Behaviour, Economy, Expenses, Flexibility, Income, Informal & Flexible, Kenya, Research, urban, User research | Also tagged , , | Leave a comment

Prepaid services for water in Africa – survey

An increasing number of African water utilities are turning to pre-paid metering in order to curb wastage, claw back lost revenues and extend service coverage. Do the rewards justify the high roll-out costs? Chris Heymans, senior water and sanitation specialist at the World Bank, is currently undertaking a study of pre-paid services in eight cities […]

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