Tag Archives: africa rising

A tale of two Africas

It was the best of times, it was the worst of times. By the middle of the year 2013, the continent of Africa finally put her foot down and said to the world that enough is enough, “We’re taking over the reins of our future and giving voice to our own story.” Ghana and Kenya […]

Posted in Africa, Assumption filter, Culture, Emerging Markets, Mobile platform, Perspective, Sub Saharan Africa, Technology | Also tagged , , | Leave a comment

The customer is the king; the beneficiary will remain a pauper

We weren’t beholden to our customers until we starting thinking like a business. We didn’t hold ourselves accountable until we started treating our ‘beneficiaries’ as customers. No investor took us seriously until we dropped the ‘social enterprise’ label. ~ Ben Lyon, Founder, KopoKopo, Nairobi, Kenya When I wrote “Why so much ‘BoP’ marketing fails in […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Innovation Planning, Perspective, Sub Saharan Africa, Value | Also tagged , , , , | 2 Responses