Tag Archives: affordability

Prepaid Mobile: The Business Model that Empowers

It feels like a long time since I last pondered the nuances of the prepaid business model, until I came across some words written by Indian social media researcher Swati Janu. She documented her observations on the infrastructure of insecurity from the tenements of New Delhi.  There’s value in reflecting on how our understanding only […]

Posted in Airtime, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Economy, Emerging Markets, Flexibility, Income, India, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, User research, Value | Also tagged , , , , , , , , | Leave a comment

Estimating price in unexplored and untapped markets

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]

Posted in African Consumer Market, Analysis, Business Models, Consumer Behaviour, Cyber cafe series, Ecosystem, Frameworks, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , | Leave a comment

Questioning the narrative of extreme affordability for mobile phones

Yesterday I had a long conversation with someone whose job is related closely to mobile phone design. You’d recognize his employer’s name very easily. He asked me about extremely affordable phones for the low income segment in emerging markets. Late in the year of 2012, I found myself hesitating before answering immediately with a resounding […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Design, Emerging Markets, Informal & Flexible, Innovation Planning, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Strategy, Technology, User research, Value | Also tagged , , , , | Leave a comment