Tag Archives: accra

The business model of drinking water in urban Ghana

In Accra, Ghana, packaging potable water into single serve sachets for the mass market (the prepaid economy) is a business model that has evolved extremely rapidly in response to customer demand and purchasing power. Bottled mineral water for the elite trickled down in quantity and form until the man on the street can buy a […]

Posted in African Consumer Market, Business Models, Consumer Behaviour, Design, Distribution, Ghana, Informal & Flexible, Marketing, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Strategy, Technology, urban | Also tagged , , , , | Leave a comment