5Ds of bop marketing – Perspective

The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy

By Niti Bhan | June 11, 2021

Original version published January 2009 in Core77 – as you will note, it requires an overhaul of the details to make it more robust against the passage of time Progress in the social mobile field will come only when we think more about best practices in the thinking and design of mobile projects and applications,… Read More »

Time to update the 5D’s framework for inclusive business design after 12 years

By Niti Bhan | June 10, 2021

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Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »