Financial innovation for the informal econonomy requires a comprehensive understanding of the entire ecosystem. It means taking a broader perspective than diving in to develop another mobile money solution or clever app to track expenses.
Whether its taking a closer look at a rural region's highly interdependent economic behaviour or mapping the value chain from farm to fork, we can help you visualize and understand purchasing patterns, buyer behaviour and the best timing for new product launches, service implementation or business model and payment plan conceptualization.
Rapid urbanization and affordable technology are changing the landscape of cities in emerging and frontier markets, yet the flexibility in timing and amounts still influence the financial behaviour of the majority operating in the informal sector. This understanding lays the foundation for innovation in financial inclusion.