Emerging Futures Lab is a multidisciplinary team of human-centered researchers, designers, engineers, and economists who collaborate on design and innovation strategies for social impact and sustainable profit in the emerging consumer markets of sub Saharan Africa.

We bring over a decade of experience in identifying opportunities for social innovation for startups, global brands, and governments. We have designed business models, programmes, and products that create value for the most demanding customers in the most challenging environments of scarcity, adversity, and uncertainty.

Our published research includes the reasons that drove the successful adoption of the prepaid airtime business model by the rural informal sector in Philippines, India, Malawi (IDRC); household energy consumption behaviour in rural Rwanda and Kenya; market analysis, sizing and valuing informal cyber cafe industry (Village Telco), and the last mile of the sustainable agricultural value chain as well as the landscape map of the informal trade ecosystem in East Africa.

Contact us to set up a conversation on how we can help you achieve your goals.

We are a registered business in Helsinki, Finland, with research footprint in East Africa (Nairobi), West Africa (Cotonou) and India (Bangalore).

Photo: Motorbike taxi service station at the Kenya/Uganda border, taken by Niti Bhan, February 2016