Category Archives: User research

Day 2, Exploratory Discovery and Sensemaking in rural Ostrobothnia, Finland #taiketukee

By | May 26, 2022

For design before design, I prefer immersion in the field location and alternating thinking and writing with observations and interviews in order to tightly frame the problem space and the social design challenge. My RQ is whether the application of the guiding first principles of the Scandinavian tradition of participatory design research (also known as… Read More »

A change of perspective and a whole new set of metaphors (Czarniawska, 2008)

By | August 26, 2021

“…each excursion into another field of knowledge brings with it things that were embedded in a different type of soil, and it is inevitable that particles of that soil are still clinging to the roots, practically invisible to the new owner. Additionally, a re-embedding into the new soil could produce deviations and hybrids that are… Read More »

Time to update the 5D’s framework for inclusive business design after 12 years

By | June 10, 2021

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »

Situating sensemaking in the process of innovation

By | May 25, 2021

“the bottom-line goal of Sense-Making from its inception has been to find out what users – audiences, customers, patrons, employees – ‘really’ think, feel, want, dream” (Dervin, 1998) Morente & Ferràs (2018) paper, based on the practical and theoretical contributions of Brenda Dervin’s Sense-Making Theory (2015), provided me with this quoted reference that set me… Read More »

Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy

By | May 24, 2021

Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects… Read More »

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

By | April 23, 2021

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their… Read More »

Theoretical background for contextualizing User Agency in Participatory Processes

By | April 12, 2021

Scandinavian participatory design practices are not distinguished by particular methods but rather by political commitments to societal concerns and relationships with participating users and communities. Pelle Ehn writes:`In the interest of emancipation, we deliberately made the choice of siding with workers and their organisations, supporting the development of their resources for a change towards democracy… Read More »

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

By | December 4, 2020

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in… Read More »

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

By | November 30, 2020

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid… Read More »

Half a year, 2020 : The Remote Resilience and Recovery Project

By | August 8, 2020

I have umpteen drafts saved, of posts I began writing since the last published one on 29th February this year, and never finished. 2020 has outdone itself in its impact on all of human society, across our entire planet. I have been active on Twitter, where my literature reviews, in service of the pivot I… Read More »