Category Archives: Strategy

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]

Also posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Design, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Retail in Africa, Sub Saharan Africa, User research | Tagged , | Leave a comment

Contextualizing design of remote interventions for local food systems resilience strategies in literature

I began my academic explorations on this blog a couple of months ago with a post on the power of sensemaking to transform the context and frame of reference, and thus provide a means for empowering one to make decisions for a decidedly unknown near future, where increased uncertainty and volatility have become the norm. […]

Also posted in Design, East African Community, Innovation Planning, Kenya, Literature review, Mama Biashara, Perspective, Process, Sub Saharan Africa, waymarkers, Work in Progress | Tagged , , , , , , , , | Leave a comment

Strategy Tools for Value Creation by Including Informal Entrepreneurial Ecosystems

There is a lot to unpack in the title of this post and not all of it might happen here today. Consider this the amuse bouche of my current thinking and writing, with the unexpected side effect of releasing the first faint sounds of music that’s been long hidden in my keyboard. The phrasing of […]

Also posted in Africa, Assumption filter, Base of the Pyramid, Design, East African Community, Economy, global, Literature review, Perspective, Research, Sub Saharan Africa, Work in Progress | Tagged , , , , , , , | Leave a comment

Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?

It is virtually impossible today to consider emerging markets without taking into consideration the vastly different operating environment of the majority of the countries in the global South. As the map, based on GSMA data, above shows clearly in bright red and blue, the clearest indication of this difference is in the way mobile telephony […]

Also posted in Africa, African Consumer Market, Airtime, Economy, Ecosystem, Emerging Markets, Flexibility, Informal & Flexible, Mobile platform, Prepaid Economy & Informal Sector, Work in Progress | Tagged , , | Leave a comment

Mobile telephony and low income customers: Market conditions drove product development and pricing

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born: […]

Also posted in Africa, African Consumer Market, Airtime, Assumption filter, Biashara Economics, Economy, Ecosystem, Emerging Markets, Literature review, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Rural Economy, Sub Saharan Africa, Work in Progress | Tagged , , , , , | Leave a comment

Situating one’s rant within business model typology for rural and low income markets

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of […]

Also posted in Biashara Economics, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Literature review, Marketing, Perspective, Retail in Africa, Rural Economy, Sub Saharan Africa, Work in Progress | Tagged , , , , , , , , , | Leave a comment

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, East African Community, Economy, Ecosystem, Emerging Markets, Income, Informal & Flexible, Literature review, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, Sub Saharan Africa, Systems, Technology, User research, Work in Progress | Tagged , , , , , , , , | Leave a comment

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

Also posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Retail in Africa, Risk, Scarcity, Sub Saharan Africa, urban, User research | Tagged , , , , , , , , , , , | Leave a comment

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, China, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Ghana, global, India, Informal & Flexible, jua kali, Kenya, Perspective, Prepaid Economy & Informal Sector, Research, Retail in Africa, Senegal, Sub Saharan Africa, Systems, Tanzania, Technology, Uganda, User research | Tagged , , , , | Leave a comment

The Global System’s Fulcrum has Changed in Location and Trajectory

Where, the innovation flowed outwards from age old centers of world system changing such as the Bay Area of the US Pacific Coastline or more recently, in the first visible shift this century, from the Pearl River Delta region of mainland China, now has shifted its locus of pivoting the levers of the system into […]

Also posted in Analysis, ASEAN, Ecosystem, Emerging Futures, Mobile platform, Perspective, Philipines, urban, Value | Leave a comment

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