Category Archives: Retail in Africa

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

Also posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Risk, Scarcity, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , , , , , , , , , | Leave a comment

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, China, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Ghana, global, India, Informal & Flexible, jua kali, Kenya, Perspective, Prepaid Economy & Informal Sector, Research, Senegal, Strategy, Sub Saharan Africa, Systems, Tanzania, Technology, Uganda, User research | Tagged , , , , | Leave a comment

Half a year, 2020 : The Remote Resilience and Recovery Project

I have umpteen drafts saved, of posts I began writing since the last published one on 29th February this year, and never finished. 2020 has outdone itself in its impact on all of human society, across our entire planet. I have been active on Twitter, where my literature reviews, in service of the pivot I […]

Also posted in Africa, Base of the Pyramid, Biashara Economics, Design, Ecosystem, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Strategy, Sub Saharan Africa, Systems, urban, User research, Value | Tagged , , , , , , , , , | Leave a comment

Book Review: Stuffed and Starved by Raj Patel

Although the book I’ll be reviewing today was first published in the year 2007, I only came upon it this year in a used bookstore. Raj Patel’s Stuffed and Starved lays bare the innards of the world’s food distribution systems and the market dominance of the megacorps in the business. The Guardian’s original review captures […]

Also posted in Africa, ASEAN, Base of the Pyramid, Biashara Economics, Book Reviews, Economy, Ecosystem, Emerging Futures, FMCG, Indigenous & Traditional, Informal & Flexible, Migrant worker, Perspective, rural, Rural Economy, South Asia, Sub Saharan Africa | Tagged , , , | Leave a comment

The role of the grey market in Africa’s mobile telephony boom years

The grey market refers to goods which have been manufactured by or with the consent of the brand owner, but are sold outside of the brand owner’s approved distribution channels – which can be perfectly legal. (1) In Africa’s teeming business districts and electronics mega markets, the concept of grey market products underwent an evolution […]

Also posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Business Models, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa, Technology | Tagged , , , , , | Leave a comment

Why the Potential of the African Consumer Market Cannot be Considered in Isolation from the Informal Economy

Top flight management consulting firms like McKinsey, BCG, Deloitte, PwC et al have been taking a good long look at the emergent African Consumer Market for a number of years now. McKinsey, in fact, has just released a book on the theme, authored by their leading Africa experts. All of them acknowledge the existence of […]

Also posted in Africa, African Consumer Market, Analysis, Assumption filter, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, FMCG, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Report Review, Strategy, Sub Saharan Africa | Tagged , , , , , | Leave a comment

Africa’s Delivery On Demand Apps are Transforming the Informal Economy

When women in rural Rwanda can buy sanitary napkins and contraceptives, on demand, simply by pushing a few buttons on their phones, you know the digital informal economy is here to stay. And, its not just imported apps and social enterprises pushing this digital commercial activity. The “uberization” of the African informal economy is well […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Futures, Flexibility, FMCG, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Technology, Value | Tagged , , , , , | Leave a comment

The comparative global impact of Alibaba vs. Amazon

Alibaba Business School and the United Nations Conference on Trade and Development (UNCTAD) brought 29 young entrepreneurs from 11 countries across Africa to the Alibaba campus in Hangzhou, China for the third eFounders Fellowship cohort. Chinese corporate soft power influence is production driven, not consumption focused. Alibaba, the e-commerce giant with digital payment tentacles, has […]

Also posted in Africa, Business Models, China, Commerce en ligne (e-commerce), Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Systems, Technology, Value | Tagged , , , , , , , , , , , | Leave a comment

How do we make a business case for an innovative concept given the data scarcity for the African mass market?

Anzetse Were writes some thoughtful points on the challenges facing private sector innovation in Kenya, and Africa. Two of her points caught my attention, in particular: With regards to the private sector, an interesting point raised is that innovation targeting it must have a business case for adoption otherwise the innovation won’t be absorbed. Innovation […]

Also posted in Africa, African Consumer Market, Analysis, Business, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Risk, Sub Saharan Africa | Tagged , , , , , , | Leave a comment

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