Category Archives: China

India’s Hidden Middle Class and the MNC Conundrum

The Economist writes a rather breathless take on a theme very popular just over a decade ago – the Great Indian Middle Class so longingly hoped and wished for still hadn’t emerged to satisfy the consumption habits preferred by the global multinational brands. Where were they, the article shrilly asked, unquestioningly promoting China’s middle class […]

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Trading economics: a new theoretical system

From the Financial Times, a snippet from a guest post by Wang Zhenying, director-general of the research and statistics department at the PBoC’s Shanghai head office and vice chairman of the Shanghai Financial Studies Association, summarising the arguments in his new Chinese-language textbook on economics. “Trading economics” is one new theory emerging against this backdrop. […]

Also posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Economy, Ecosystem, Emerging Markets, Frameworks, Informal & Flexible, Marchés africains, Platforms, Prepaid Economy & Informal Sector, Report Review, Research, Systems, UCSD, Value | Tagged , , , | 1 Response

A Unique Path to Development Seen for the Informal Economy

Just recently I stumbled over this slim book < 60 pages that analyzed existing data sources in order to frame an answer to the research question they posed: How did the informal economy―markets and the private sector―develop in the absence of legal and administrative frameworks to support it? Some of the most intriguing insights extracted […]

Also posted in Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Economy, Ecosystem, Emerging Markets, Flexibility, Frugality, global, Income, Informal & Flexible, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Report Review, Research, rural, Rural Economy, Savings, Scarcity, Strategy, Systems, UCSD, Value | Tagged , , , , , , , | Leave a comment

Absolute Numbers 2007-2017: The “Developing” World Now Dominates the Internet

Traditionally, the data on ICT usage across the world tends to be presented proportionally – per capita usage, or penetration in the form of percentage of population. This made sense 10 years ago, when the world had just begun to notice the rapid growth of mobile phone adoption in developing regions. The typical example shown […]

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As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Also posted in Africa, African Consumer Market, Analysis, Business Models, Compétitivité, Consommateurs, Consumer Behaviour, Culture, East African Community, Economy, Emerging Markets, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Tagged , , , , | Leave a comment

A holistic perspective

Most maps on economic affairs tend to focus on either the developing or the developed world, or a preselected set of countries such as BRICS or G20. Stepping back for the big picture changes the frame of reference entirely. Dark brown denotes the fastest growth.

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Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

Also posted in Africa, Afrique francophone, Analysis, Attractivité, Business Models, Cashless transactions, CEMAC, Commerce en ligne (e-commerce), Compétitivité, Consommateurs, Emerging Markets, Marchés africains, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy, Sub Saharan Africa, Technologie, UEMOA | Tagged , , , , , , , | Leave a comment

Will Cross Border Mobile Money Boost intra African Trade and Regional Integration?

Over the past 18 months, since I started tracking the spread of cross border mobile money payments across the African continent, there has been visible progress in leaps and bounds, as documented by the GSMA. In fact, back then, I’d written: Top down reportage on banking and interoperability seems to focus only on the customer’s […]

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Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want […]

Also posted in Africa, African Consumer Market, Afrique francophone, Analysis, Business, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consommateurs, Distribution, Emerging Markets, Ghana, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Tagged , , , , , , , , , | Leave a comment

Africa’s world trade: Informal economies and globalization from below by Margaret C. Lee

The entire text of Professor Margeret C. Lee’s work is made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Licence. Clicking on the cover will take you directly to the PDF. Chapter 3 takes the reader through a journey to different countries of Africa, including Uganda, Tanzania, Ghana, Zambia, South Africa, Namibia, […]

Also posted in Africa, African Consumer Market, Book Reviews, Business, Consumer Behaviour, Economy, Ecosystem, Emerging Markets, Ghana, global, Indigenous & Traditional, Informal & Flexible, Literature review, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research | Tagged , , | Leave a comment