Category Archives: Culture

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say […]

Also posted in Africa, African Consumer Market, Afrique francophone, Business, Commerce en ligne (e-commerce), Consumer Behaviour, Distribution, Fashionomics, Retail in Africa | Tagged , , , | Leave a comment

Insights on the psychology of cash money – Demonetization vs Financial Inclusion

The flurry of commentary on the Great Indian Demonetization of November 2016 has thrown up some nuggets of insight worth considering more deeply. Santosh Desai explores the psychology of cash money in the Times of India blog, linking the need for tangible evidence of income to physical labour, as opposed to those of us with […]

Also posted in Alternative currency, Banking, Base of the Pyramid, Cashless transactions, Consumer Behaviour, Income, India, Indigenous & Traditional, Mobile platform, Perspective, Risk, Savings, Sub Saharan Africa, Technology, User research | Tagged , , , , , , , , | Leave a comment

Dignity drives purchasing decisions for South African low income consumers

There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]

Also posted in Africa, African Consumer Market, Consumer Behaviour, Economy, Emerging Markets, Marketing, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research, Value | Tagged , , , , , , , | Leave a comment

Seasonality as an element of contextual planning for emerging consumer markets

Growing up as a Hindu expat in multicultural ‘West Malaysia’ of the 1970s and 80s, it was a matter of course that every festival would be a big occasion. We had Christmas in December, and Chinese New Year soon after, to be followed by Hari Raya (Eid) and Deepawali – each of them deserving of […]

Also posted in African Consumer Market, Analysis, ASEAN, Assumption filter, Biashara Economics, Consumer Behaviour, Emerging Markets, Indigenous & Traditional, Mama Biashara, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Retail in Africa, Strategy | Tagged , , , , , , , , | Leave a comment

Research Question: Why is the informal retail sector so persistent and resilient?

Retailing in India is currently estimated to be a USD 200 billion industry, of which organised retailing makes up 3% or USD 6.4 billion. By 2010, organized retail is projected to reach USD 23 billion and in terms of market share it is expected to rise by 20 to 25%. (Sinha et all, 2007) These […]

Also posted in Africa, African Consumer Market, Assumption filter, Business, Consumer Behaviour, Economy, Emerging Markets, Ghana, global, India, Indigenous & Traditional, Informal & Flexible, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , | Leave a comment

Platforms that aggregate small businesses can integrate the informal with the formal economy

Continuing my thoughts on Nilekani’s vision introduced in the previous post, I want to use this post to focus on the key element of what captured my imagination from his article “The New Road to Nirvana“: So manufacturing is squeezed on one side by Chinese overcapacity and on the other side by extreme automation. So […]

Also posted in Analysis, Assumption filter, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consumer Behaviour, Distribution, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Strategy, Systems, Technology | Leave a comment

Rwanda launches cashless public transport payments – Will they succeed where Google failed in Kenya?

Public transport is going cashless in Kigali, Rwanda, with smart card payments and mobile money schemes being launched simultaneously with much fanfare. Can Kigali succeed where regional giant Kenya failed a couple of years ago? Nairobi’s attempt to impose cashless payment technologies in public transport (particularly the matatus, ubiquitous white mini buses that ply the […]

Also posted in Africa, Airtime, Alternative currency, Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Innovation Planning, Mobile platform, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Systems, Technology, urban | Tagged , , , , , , , | 3 Responses

Breaking the caste barrier: Aspirations, upward mobility and the brass ring

We don’t talk about this much. India’s caste system is an intangible barrier to upward mobility. We assume the ‘untouchables’ are a one lumpen mass of poor. Is the post liberalization economic growth finally offering opportunities for change? “Post-liberalization, the country witnessed a transition from the caste-based occupations and services to modern businesses. Looking at […]

Also posted in Assumption filter, Base of the Pyramid, Design, Emerging Markets, India, Mobile platform, Perspective, Risk, South Asia, Technology | Tagged , , , | Leave a comment

Portrait robot du nouveau consommateur africain

L’avènement de la croissance soutenue en Afrique au cours de cette dernière décennie (en moyenne plus de 5%), notamment malgré la crise financière internationale qui sévit depuis 2008, a créé une classe moyenne. Le profil de ce groupe d’individus varie selon les définitions des uns et des autres. Mais on peut retenir que ce sont […]

Also posted in Africa, African Consumer Market, Afrique francophone, Consommateurs, Consumer Behaviour, Distribution, Marchés africains, Produits de grande consommation (FMCG), Sub Saharan Africa | Leave a comment

Les taxi-motos, potentiels livreurs en Afrique de l’Ouest

Une récente étude sur le e-commerce en Afrique à laquelle j’ai participé montre qu’en Afrique de l’Est, les taxi-motos servent de relais aux sociétés de livraison de la place. Ces sociétés, qui disposent pour la plupart de leurs propres flotte de véhicules et motos, utilisent les taxi-motos afin de réduire les frais opérationnels et aussi […]

Also posted in African Consumer Market, Afrique francophone, Consommateurs, Informal & Flexible, Marchés africains, UEMOA | Leave a comment