Category Archives: Culture

Household energy consumption behavioural study in East Africa: Cooking (Part 2 of 3)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 2nd part will focus on fuel usage and consumption […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Design, Expenses, Frugality, Indigenous & Traditional, Informal & Flexible, jua kali, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, User research | Tagged , , , , , , , , , , | 1 Response

Introduction to rural household energy consumption behaviour in East Africa (1 of 3 parts)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This first part is an overview of household financial management […]

Also posted in Africa, African Consumer Market, Analysis, Biashara Economics, Business Models, Consumer Behaviour, Design, East African Community, Frugality, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, User research | Tagged , , , , , , , , , , , , | 1 Response

Absolute Numbers 2007-2017: The “Developing” World Now Dominates the Internet

Traditionally, the data on ICT usage across the world tends to be presented proportionally – per capita usage, or penetration in the form of percentage of population. This made sense 10 years ago, when the world had just begun to notice the rapid growth of mobile phone adoption in developing regions. The typical example shown […]

Also posted in Africa, Airtime, Alternative currency, Assumption filter, Base of the Pyramid, Business Models, Cashless transactions, China, Consumer Behaviour, Ecosystem, Emerging Markets, global, India, Innovation Planning, Kenya, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, South Asia, Strategy, Sub Saharan Africa, Systems, Technology | Tagged , , , , | Leave a comment

Deconstructing “Formalization” as Panacea for the Informal Economy

IGO definitions of the informal economy are crafted from a top down perspective (Global North*) of the operating environment prevalent in the economies of the developing world (Global South*). Further, they do not distinguish between the operating environment of the shadow economies of OECD nations, and those which encompass the unorganized sectors of trade and […]

Also posted in Africa, Analysis, Assumption filter, Biashara Economics, Business Models, Design, Economy, Ecosystem, Emerging Markets, Frameworks, Informal & Flexible, Mama Biashara, Perspective, Prepaid Economy & Informal Sector, Research, Strategy, Sub Saharan Africa, Systems | Tagged , , , , , | Leave a comment

Cognitive dissonance and smartphones in East Africa

Its jarring to see high level INGO messaging still talking about “ICT4D” not doing it’s part to bring about technology driven transformation in rural or informal sector Africa when every other sign from the continent points to a mainstreaming of ICT that goes beyond the individual’s capacity to tweet. The kanga is a traditional item […]

Also posted in Africa, Assumption filter, Design, East African Community, Emerging Markets, Indigenous & Traditional, Mobile platform, Perspective, Technology | Tagged , , , , | 1 Response

Frame Insights: Going back to first principles in the Innovation Planning Process

After conducting research, we need to bring structure to what has been found and learned. We sort, cluster, and organize the data gathered and begin to find important patterns. We analyze contextual data and view patterns that point to untapped market opportunities or niches. Finding insights and patterns that repeatedly emerge from multiple analyses of […]

Also posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Systems, User research | Tagged , , , , , , , , , , | Leave a comment

Launching Our Digital Documentation Project: Ibadan’s Tailors, Traders, and Textiles by Nigerian/British artist Folake Shoga

After months of hard work, I am very honoured and proud to announced our new digital documentation project by my friend Folake Shoga, a Nigerian/British multidisciplinary artist with more than three decades of experience. She went on a journey of discovery through the twists and turns of the informal value web that holds together West […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Fashionomics, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Nigeria, Perspective, Photography, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, Sub Saharan Africa, Systems, User research, Value | Tagged , , , , , , , , , , , , , | Leave a comment

A matter of timing: seasonal opportunities

These stalls full of water pistols and balloons sprouted overnight a couple of days before the spring festival of Holi (March 13th 2017) – these vendors are neither local nor regulars in the market complex. They’re here to offer seasonal products and might even have been invited by the local shopkeepers to provide attractive temporary […]

Also posted in Biashara Economics, Consumer Behaviour, Economy, Emerging Markets, India, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, User research | Tagged , , , , , | Leave a comment

India: Dragging the reluctant elephant into a digital, cashless future

My recent immersion in Delhi a mere four months after demonetization (or, notebandi as it’s locally known) was a bit of a letdown. Oh sure, there were numerous, visible changes in the 2 years since my last trip – mostly very clear indicators of India’s socio-economic development – but none of the sense of chaos […]

Also posted in Alternative currency, Analysis, Biashara Economics, Cashless transactions, Design, Economy, Ecosystem, Emerging Markets, Frameworks, India, Innovation Planning, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Process, Research, South Asia, Strategy, Systems, Technology, urban, User research | Tagged , , , , , , | Leave a comment

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Also posted in Africa, African Consumer Market, Analysis, Business Models, China, Compétitivité, Consommateurs, Consumer Behaviour, East African Community, Economy, Emerging Markets, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Tagged , , , , | Leave a comment