Category Archives: Consumer Behaviour

All Hail the Business Model Behind the Global Gig Economy

The first world’s ardent embrace of the gig economy is already over. Buyer’s remorse is setting in, even though it may have helped global unemployment hit its lowest point in forty years. What will remain, however, is its impact on the usually overlooked Rest of the World, where the ability of an app to drive […]

Also posted in Biashara Economics, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Culture, Emerging Markets, Flexibility, Frameworks, Income, Informal & Flexible, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Systems, Technology | Tagged , , , , , , , , | Leave a comment

Africa’s Delivery On Demand Apps are Transforming the Informal Economy

When women in rural Rwanda can buy sanitary napkins and contraceptives, on demand, simply by pushing a few buttons on their phones, you know the digital informal economy is here to stay. And, its not just imported apps and social enterprises pushing this digital commercial activity. The “uberization” of the African informal economy is well […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consommateurs, Distribution, Ecosystem, Emerging Futures, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Tagged , , , , , | Leave a comment

Pondering India’s Cashless Future

Chhotu here accepts digital currency payments via the mobile platform on a daily basis. His QR code is prominently displayed upfront next to the bottles of sauce, and a sticker displays the icons of all the payment apps acceptable to his Bhim app. The Bhim system, launched by the Government of India, is a godsend […]

Also posted in Airtime, Alternative currency, Analysis, Banking, Biashara Economics, Business Models, Cashless transactions, Culture, Economy, Ecosystem, Emerging Markets, Flexibility, India, Informal & Flexible, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, South Asia, Strategy, Technology, urban | Tagged , , , , , , , , , | Leave a comment

Financial Patterns at the Last Mile of the Farm to Fork Value Chain

This value web illustrates the last mile of the farm to fork agricultural value chain in the state of Maharashtra, India. We’d mapped it during our project/s for the Dutch government back in mid 2013, where we’d introduced human centered design thinking for sustainable agricultural value chain development. Subsequently, I led a multidisciplinary team conducting […]

Also posted in African Consumer Market, Analysis, Biashara Economics, Business Models, Ecosystem, Emerging Markets, Frameworks, India, Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy, South Asia, Strategy, Sub Saharan Africa, Systems, User research | Tagged , , , , , , , | Leave a comment

Will the global trade war lead to more sustainable (and local) consumer products?

In a study titled “Competing In the Age of Multi-Localism”, ATKearney said mounting trade tariffs and other pressures have upended the global strategy – think mass-market production and achieving economies of scale – that has been a business hallmark since the early 1990s. “It’s no longer a viable strategy for many companies,” the study said. […]

Also posted in Business Models, China, Design, Distribution, Ecosystem, Emerging Markets, global, India, Innovation Planning, Marketing, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy | Tagged | Leave a comment

Competitive Advantage & Customer Relationships: Lessons from Market Mummies of Ghana

How would you differentiate yourself in this informal retail market? Ghanaian market research guru Gerry van Dyke took a closer look at the market ‘mummies’ – Mama Biashara, as we call her – and their consumer marketing techniques in the “non-label environment”. His findings form an excellent foundation for understanding marketing and customer relationships in […]

Also posted in African Consumer Market, Biashara Economics, Business, Culture, Ghana, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marketing, Perspective, Prepaid Economy & Informal Sector, urban, User research | Tagged , , , , , , , , | Leave a comment

One (last) word: Plastics

A UN report issued on World Environment day  showed dozens of nations acting to cut plastic, including a ban on plastic bags in Kenya, on styrofoam in Sri Lanka and the use of biodegradable bags in China. via There’s a backlash against plastics that is ongoing in many not so noticed parts of the world […]

Also posted in Analysis, Business Models, China, Culture, Design, Emerging Futures, global, India, Innovation Planning, Risk, Strategy, Systems, Technology | Tagged , , , , , , , | Leave a comment

Ecodesign, Ecolabels and the Environment: How Europe is redesigning our footprint on earth

What do chopped fresh green beans have in common with high definition flat screen TV’s? And how does this relate to design? In Europe, they’re both considered consumer products whose journey from raw material to shopwindow requires energy to process—emitting greenhouse gases that can have an adverse impact on the environment—and are considered to possess […]

Also posted in Articles on Design and Innovation, Business Models, Culture, Design, global, Innovation Planning, Marketing, Perspective, Produits de grande consommation (FMCG), Research, Strategy, Technology | Tagged , , , , | Leave a comment

West Africa’s incipient mobile platform boom will transform the ECOWAS economy

While East Africa has tended to grab the headlines as the mover and shaker in mobile platform innovation, there’s an imminent boom due to emerge in West Africa. The GSMA’s most recent report on the West African mobile ecosystem contains all the signals of this happening within the next 3 or so years. Even in […]

Also posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Ecosystem, Emerging Markets, Ghana, Innovation Planning, Marchés africains, Marketing, Migrant worker, Mobile platform, Nigeria, Prepaid Economy & Informal Sector, Report Review, Senegal, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Tagged , , , , , | Leave a comment

Goal Directed Research for Innovation Planning in Emerging Markets

What differentiates the research conducted to inform the design of an innovative product or service, in an untapped market? Michael Kimani asked me this question during a recent Skype conversation and I promised to write out the answer. Goal directed research for innovation planning seeks to discover opportunities for new products and services for a […]

Also posted in Design, Innovation Planning, Perspective, Research, Strategy, User research | Tagged , , , | 1 Response