Category Archives: Consumer Behaviour

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

By Niti Bhan | Published: December 4, 2020

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

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Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

By Niti Bhan | Published: November 30, 2020

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid […]

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Coronavirus side-effect: Transformation of China’s business models, logistics, and service delivery

By Niti Bhan | Published: February 29, 2020

Just the way the SARs epidemic kicked off China’s e-commerce revolution back in 2003, the ongoing COVID-19 containment strategies maybe triggering an even larger transformation of the Chinese economic ecosystem. I went looking today for the earliest signals of what might be underway. Rural China is facing the biggest challenge right now as the spring […]

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Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk

By Niti Bhan | Published: December 26, 2019

This illustration by Jeroen Meijer of Jam Visueldenken of Amsterdam, The Netherlands, was created for our team during a workshop to capture the insights from a feasibility study on agritech we had completed for the Dutch government’s sustainable agricultural value chain development at Wageningen University’s Economic Research unit back in mid 2013. I’m pulling it […]

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The legacy of Uber’s business model and app will outlive the company in Africa

By Niti Bhan | Published: August 27, 2019

As news of Uber’s possible decline and fall filters in, it behooves me to take a moment to ponder the implications for sub Saharan Africa’s digital economic ecosystem, particularly the decentralized hybrid one emerging among the erstwhile informal sectors of the economy, such as motorcycle taxis and other on demand services. While Uber itself has […]

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The Perfect Storm: A Continent, A Phone, A Business Model

By Niti Bhan | Published: July 20, 2019

In the mid 1990s, in a small city in northern Finland, engineers and designers began work on the product development of a mobile phone that would eventually become one of the best selling Nokia models ever – the 3310, released in Europe and the Far East in the year 2000. The continent of Africa was […]

Also posted in Africa, African Consumer Market, Afrique francophone, Airtime, Analysis, Articles on Design and Innovation, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consommateurs, Design, Economy, Ecosystem, Emerging Futures, Emerging Markets, Flexibility, global, Informal & Flexible, Innovation Planning, Kenya, Mobile platform, perfect storm, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, South Africa, Sub Saharan Africa, Systems, Technology, User research | Tagged , , , , | Leave a comment

The results, two years on, from Kenya’s Movable Property Security Rights Act 2017

By Niti Bhan | Published: July 6, 2019

Movable property such as household goods, livestock and office equipment has helped add 183,487 loan accounts into the banking sector, a Kenya Bankers Association (KBA) report shows. […] “The loans that flow out of the banking system on the basis of assets in the register has been growing. This shows that the alternative collateral has […]

Also posted in Africa, African Consumer Market, Alternative currency, Banking, Biashara Economics, Business Models, Cattle, Economy, Flexibility, Livestock, Loans, Perspective, Prepaid Economy & Informal Sector, Rural Economy | Tagged , , , , , , , | Leave a comment

Kenya’s informal economy clambering on to the information highway through their smartphones

By Niti Bhan | Published: March 9, 2019

Sometimes cliches are the only way to communicate the sheer breadth and depth of the transformation now undergoing in the informal sectors, such as trade and light manufacturing, thanks to affordable smartphones and data bundles. I began calling it digital and not online yesterday when we discovered many people didn’t recognize the word “online” in […]

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The role of the grey market in Africa’s mobile telephony boom years

By Niti Bhan | Published: February 1, 2019

The grey market refers to goods which have been manufactured by or with the consent of the brand owner, but are sold outside of the brand owner’s approved distribution channels – which can be perfectly legal. (1) In Africa’s teeming business districts and electronics mega markets, the concept of grey market products underwent an evolution […]

Also posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Business Models, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Sub Saharan Africa, Technology | Tagged , , , , , | Leave a comment


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