Category Archives: Consumer Behaviour

Time to update the 5D’s framework for inclusive business design after 12 years

By | June 10, 2021

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »

IMD Case Study – how Mpesa’s adoption transformed Safaricom

By | April 26, 2021

There is a case study on Safaricom that supports my viewpoint – that first one must consider the operating environment pragmatically prior to design and delivery of services for low income markets for a successful outcome that then drives the transformation of both the customer base and the corporation, giving rise to new ecosystems and… Read More »

Situating one’s rant within business model typology for rural and low income markets

By | April 24, 2021

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of… Read More »

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

By | April 23, 2021

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their… Read More »

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

By | December 4, 2020

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in… Read More »

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

By | November 30, 2020

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid… Read More »

Coronavirus side-effect: Transformation of China’s business models, logistics, and service delivery

By | February 29, 2020

Just the way the SARs epidemic kicked off China’s e-commerce revolution back in 2003, the ongoing COVID-19 containment strategies maybe triggering an even larger transformation of the Chinese economic ecosystem. I went looking today for the earliest signals of what might be underway. Rural China is facing the biggest challenge right now as the spring… Read More »

Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk

By | December 26, 2019

This illustration by Jeroen Meijer of Jam Visueldenken of Amsterdam, The Netherlands, was created for our team during a workshop to capture the insights from a feasibility study on agritech we had completed for the Dutch government’s sustainable agricultural value chain development at Wageningen University’s Economic Research unit back in mid 2013. I’m pulling it… Read More »

The legacy of Uber’s business model and app will outlive the company in Africa

By | August 27, 2019

As news of Uber’s possible decline and fall filters in, it behooves me to take a moment to ponder the implications for sub Saharan Africa’s digital economic ecosystem, particularly the decentralized hybrid one emerging among the erstwhile informal sectors of the economy, such as motorcycle taxis and other on demand services. While Uber itself has… Read More »

The Perfect Storm: A Continent, A Phone, A Business Model

By | July 20, 2019

In the mid 1990s, in a small city in northern Finland, engineers and designers began work on the product development of a mobile phone that would eventually become one of the best selling Nokia models ever – the 3310, released in Europe and the Far East in the year 2000. The continent of Africa was… Read More »