Category Archives: Compétitivité

Chinese investments in African tech will transform the fintech landscape

By Niti Bhan | Published: October 20, 2018

A recent article brought to my attention this report on the pattern of funding experienced by fintech startups in East Africa and India with rather damning results. 90 percent of the capital invested by “Silicon Valley-style” investors went to startups, technically in East Africa, with one or more North American or European founders. These results […]

Also posted in Africa, African Consumer Market, Airtime, Alternative currency, Analysis, Assumption filter, Banking, Business, Business Models, Cashless transactions, China, Commerce en ligne (e-commerce), Economy, Ecosystem, Emerging Markets, Flexibility, Loans, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Risk, Strategy, Sub Saharan Africa, Systems, Technology, Value | Tagged china, dfs, digital financial solutions, financial inclusion, fintech, funding, silicon valley, startups, technology, venture capital | Leave a comment

Women’s Entrepreneurship Driving Emerging Future in Africa

By Niti Bhan | Published: January 25, 2018

We’ve been silent of late on this blog due to work deadlines and end of the year paperwork, however this will change. I’ve promised to write one blog post every day – even if its a few lines – for the next 30 days. I realized it was habit and discipline that was missing, not […]

Also posted in Africa, African Consumer Market, Afrique francophone, Business, Consommateurs, Consumer Behaviour, Design, Emerging Markets, Fashionomics, FMCG, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Retail in Africa, Sub Saharan Africa | Tagged entrepreneurship, informal traders, mama benz, nana benz, togo, trade, woman, women | Leave a comment

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

By Niti Bhan | Published: February 6, 2017

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Also posted in Africa, African Consumer Market, Analysis, Business Models, China, Consommateurs, Consumer Behaviour, Culture, East African Community, Economy, Emerging Markets, FMCG, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Tagged africa, African Consumer Market, brands, fmcg, strategy | Leave a comment

The dangerous assumption that there’s no competition from the informal sector

By Niti Bhan | Published: January 29, 2017

In addition, the informal economy of open street markets still dominates 90% of retail in large countries like Nigeria and Kenya, meaning it’s a near safe bet there’s plenty of room to grow. ~ Quartz Africa, Jan 2017 Failure is a risk, and an inescapable function of the amount of resources invested, not just money. […]

Also posted in African Consumer Market, Assumption filter, Biashara Economics, Consommateurs, Consumer Behaviour, Ecosystem, Ghana, Informal & Flexible, Innovation Planning, Kenya, Marchés africains, Marketing, Nigeria, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Risk, Strategy, Sub Saharan Africa, urban, User research | Tagged African Consumer Market, assumptions, biashara, informal economy, retail | Leave a comment

Professionals stand above the competition: Branding lessons from street vendors of Africa

By Niti Bhan | Published: October 13, 2016

Farai Mushayademo’s distinctive dress sense, with a different shiny suit every day, makes him a darling of customers and helps him beat the “rising competition,” he said. This article on the increasing competition for the burgeoning informal economy of Harare, the capital of Zimbabwe, came less than a month after we saw this smartly turned […]

Also posted in Africa, African Consumer Market, Assumption filter, Biashara Economics, Consommateurs, Consumer Behaviour, FMCG, Ghana, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, urban, Value | Tagged African Consumer Market, branding, branding the unbranded, communication, informal trader, marketing, quality, street vendor | Leave a comment

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

By Niti Bhan | Published: August 15, 2016

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

Also posted in Africa, Afrique francophone, Analysis, Attractivité, Business Models, Cashless transactions, CEMAC, China, Commerce en ligne (e-commerce), Consommateurs, Emerging Markets, FMCG, Marchés africains, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technologie, UEMOA | Tagged biashara economics, china, china africa informal trade, e-commerce, Francophone Africa, icbt, informal trade, trade | Leave a comment

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

By Niti Bhan | Published: December 28, 2015

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out […]

Also posted in Africa, Afrique francophone, Analysis, Assumption filter, Banking, Business Models, CEMAC, Commerce en ligne (e-commerce), Consommateurs, Design, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Senegal, Strategy, Technologie, UEMOA | Tagged apps, developers, francophone west africa, mobile, smartphones | Leave a comment

Les entreprises nigérianes à l’épreuve de l’évaluation des consommateurs

By Yacine Bio-Tchane | Published: November 20, 2015

Les nigérians viennent de faire un pas important vers l’amélioration de l’expérience d’achat dans le pays. A mon avis, lorsqu’on taxe les gouvernements de mauvaise gouvernance, on devrait également taxer les entreprises opérant en Afrique de manque de considération (parfois totale) pour le client. Ca peut être dû à une combinaison de manque de compétition […]

Also posted in Africa, African Consumer Market, Afrique francophone, Attractivité, Consommateurs, Consumer Behaviour, FMCG, Marchés africains, Nigeria, Perspective, Platforms, Retail in Africa, Sub Saharan Africa | Leave a comment

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