Category Archives: Commerce en ligne (e-commerce)

A Very Nigerian Opinion on E-Commerce and Online Fashion Startups

Folake Shoga shares her opinion on the recent spate of tech startups and apps mean to serve Nigeria’s fashion and fabric industry. Two recent articles in Techpoint, the Nigerian online technology magazine, feature initiatives dealing with aspects of the clothing business. One is a startup letting studio space and equipment to makers, 360 Creative Hub; […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business Models, Consumer Behaviour, Ecosystem, Fashionomics, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Technology | Tagged , , , , , , , | Leave a comment

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say […]

Also posted in Africa, African Consumer Market, Afrique francophone, Business, Consumer Behaviour, Culture, Distribution, Fashionomics, Retail in Africa | Tagged , , , | Leave a comment

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

Also posted in Africa, Afrique francophone, Analysis, Attractivité, Business Models, Cashless transactions, CEMAC, China, Compétitivité, Consommateurs, Emerging Markets, Marchés africains, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy, Sub Saharan Africa, Technologie, UEMOA | Tagged , , , , , , , | Leave a comment

Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want […]

Also posted in Africa, African Consumer Market, Afrique francophone, Analysis, Business, Business Models, Cashless transactions, China, Consommateurs, Distribution, Emerging Markets, Ghana, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Tagged , , , , , , , , , | Leave a comment

Platforms that aggregate small businesses can integrate the informal with the formal economy

Continuing my thoughts on Nilekani’s vision introduced in the previous post, I want to use this post to focus on the key element of what captured my imagination from his article “The New Road to Nirvana“: So manufacturing is squeezed on one side by Chinese overcapacity and on the other side by extreme automation. So […]

Also posted in Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Culture, Distribution, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Strategy, Systems, Technology | Leave a comment

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out […]

Also posted in Africa, Afrique francophone, Analysis, Assumption filter, Banking, Business Models, CEMAC, Compétitivité, Consommateurs, Design, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Senegal, Strategy, Technologie, UEMOA | Tagged , , , , | Leave a comment

Cross-border mobile financial services in Africa are going to be huge

Analysis Mason has an excellent article on the next big thing in mobile money across the African continent – cross border payments. I covered the emergence of these services, through regional operators as well as partnerships based on interoperability earlier. This is what I asked for: Mapping it all I’d love it if someone could […]

Also posted in African Consumer Market, Afrique francophone, Airtime, Alternative currency, Business Models, Cashless transactions, Consommateurs, Consumer Behaviour, Economy, Flexibility, Marchés africains, Marketing, Migrant worker, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Retail in Africa, Strategy, Sub Saharan Africa, Systems, Technologie, Technology, UEMOA | Tagged , , , , , , , , , | Leave a comment