Category Archives: CEMAC

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

Also posted in Africa, Afrique francophone, Analysis, Attractivité, Business Models, Cashless transactions, China, Commerce en ligne (e-commerce), Compétitivité, Consommateurs, Emerging Markets, Marchés africains, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy, Sub Saharan Africa, Technologie, UEMOA | Tagged , , , , , , , | Leave a comment

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out […]

Also posted in Africa, Afrique francophone, Analysis, Assumption filter, Banking, Business Models, Commerce en ligne (e-commerce), Compétitivité, Consommateurs, Design, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Senegal, Strategy, Technologie, UEMOA | Tagged , , , , | Leave a comment

Leapfrogging the cookstove

Take a closer look at those LPG (cooking gas) cylinders stacked around the pole, displayed for sale. The small ones on top have a rough and ready metal fitting attached to them which converts them into stoves. However, you’ll  note in the delivery cart that these small cylinders are without the addition. This makes me […]

Also posted in African Consumer Market, Afrique francophone, Consommateurs, Design, Frugality, jua kali, Marchés africains, Perspective, Retail in Africa, urban | Tagged , , , , , | Leave a comment