Category Archives: Business

How the African movable assets bill can unleash innovation opportunities for the rural economy

As Kenya joins Zambia and Zimbabwe in ratifying a Movable Property Security Rights Act, there’s a sense that the floodgates to innovation in access to finance might be taking place in rural Africa, south of the Sahara and north of South Africa. Kenya’s law also goes beyond the cows and goats and allows a borrower […]

Also posted in Africa, African Consumer Market, Alternative currency, Biashara Economics, Business Models, Cashless transactions, Cattle, Consumer Behaviour, Design, East African Community, Ecosystem, Emerging Markets, Income, Innovation Planning, Kenya, Livestock, Loans, Mama Biashara, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Research, Risk, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Tanzania, Technology, UCSD, Uganda, User research, Value | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Launching Our Digital Documentation Project: Ibadan’s Tailors, Traders, and Textiles by Nigerian/British artist Folake Shoga

After months of hard work, I am very honoured and proud to announced our new digital documentation project by my friend Folake Shoga, a Nigerian/British multidisciplinary artist with more than three decades of experience. She went on a journey of discovery through the twists and turns of the informal value web that holds together West […]

Also posted in Africa, African Consumer Market, Biashara Economics, Consommateurs, Consumer Behaviour, Culture, Design, Ecosystem, Emerging Markets, Fashionomics, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Nigeria, Perspective, Photography, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, Sub Saharan Africa, Systems, User research, Value | Tagged , , , , , , , , , , , , , | Leave a comment

An Africa Expert on Beneficiaries maybe the wrong Expert on Customers and Consumers

As the African markets increase in opportunity and visibility, the corresponding increase in need for experienced personnel is also felt. Many consumer facing companies hire “old Africa hands”, often former employees of various nonprofits and their projects. The assumption is that knowledge and experience among “poor” Africans implies knowledge and experience of African consumers and […]

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Top 3 Assumptions About the African Consumer Market

Claims have been made about the Great African Market Opportunity – in retail, in real estate, in banking, and packaged consumer goods – that drive investment decisions and marketing strategies. Yet, reality has been less opportunistic than imagined – Nestle’s struggles in Kenya back in 2015 are one such example. Here are the top 3 […]

Also posted in Africa, African Consumer Market, Assumption filter, Consumer Behaviour, Emerging Markets, Marchés africains, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, urban | Tagged , , , , | Leave a comment

Implicit Assumptions commonly held about Informal Markets

“Informal Economy” always means illegal, shadowy, gray. High volume of low value cash transactions imply poverty, ignorance, lack of sophisticated money management. Operating with a lack of infrastructure and institutions implies ignorance, lack of ambitions and aspirations, and motivation. Lack of cash implies lack of purchasing power – particularly in rural settings. Lack of formal […]

Also posted in African Consumer Market, Assumption filter, Biashara Economics, Consumer Behaviour, Emerging Markets, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Rural Economy, Strategy, Sub Saharan Africa | Tagged , , , , | Leave a comment

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say […]

Also posted in Africa, African Consumer Market, Afrique francophone, Commerce en ligne (e-commerce), Consumer Behaviour, Culture, Distribution, Fashionomics, Retail in Africa | Tagged , , , | Leave a comment

The East African Community is a hidden gem

Even as headlines shriek about “Africa”s economy undergoing some form of turmoil or the other, increasingly, indepth focused reports point out that the East African Community is performing exceedingly well. “Africa”, it turns out, is a vast and diverse continent made up of more than 50 countries. The IMF said: …the multi-speed growth in the […]

Also posted in Africa, African Consumer Market, Analysis, East African Community, Emerging Markets, Innovation Planning, Kenya, Marketing, Mobile platform, Perspective, Strategy, Tanzania, Uganda | Tagged , , , | Leave a comment

What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Also posted in African Consumer Market, Afrique francophone, Analysis, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Tagged , , , , , , , , | Leave a comment

Research Question: Why is the informal retail sector so persistent and resilient?

Retailing in India is currently estimated to be a USD 200 billion industry, of which organised retailing makes up 3% or USD 6.4 billion. By 2010, organized retail is projected to reach USD 23 billion and in terms of market share it is expected to rise by 20 to 25%. (Sinha et all, 2007) These […]

Also posted in Africa, African Consumer Market, Assumption filter, Consumer Behaviour, Culture, Economy, Emerging Markets, Ghana, global, India, Indigenous & Traditional, Informal & Flexible, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , | Leave a comment

Japan’s Indian Strategy for the African Consumer Market

One of the most high-profile events Kenya has hosted since independence begins this week when heads of state from across Africa and the Prime Minister of Japan Mr Shinzo Abe jet in for the Tokyo International Conference on Africa Development (TICAD). It will be the first time that Ticad has been held outside Japan and […]

Also posted in Africa, African Consumer Market, Analysis, Consumer Behaviour, Distribution, Emerging Markets, India, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa | Tagged , , , , , , , , , , , | Leave a comment