Category Archives: Biashara Economics

Why the Potential of the African Consumer Market Cannot be Considered in Isolation from the Informal Economy

Top flight management consulting firms like McKinsey, BCG, Deloitte, PwC et al have been taking a good long look at the emergent African Consumer Market for a number of years now. McKinsey, in fact, has just released a book on the theme, authored by their leading Africa experts. All of them acknowledge the existence of […]

Also posted in Africa, African Consumer Market, Analysis, Assumption filter, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Report Review, Retail in Africa, Strategy, Sub Saharan Africa | Tagged , , , , , | Leave a comment

All Hail the Business Model Behind the Global Gig Economy

The first world’s ardent embrace of the gig economy is already over. Buyer’s remorse is setting in, even though it may have helped global unemployment hit its lowest point in forty years. What will remain, however, is its impact on the usually overlooked Rest of the World, where the ability of an app to drive […]

Also posted in Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consumer Behaviour, Culture, Emerging Markets, Flexibility, Frameworks, Income, Informal & Flexible, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Systems, Technology | Tagged , , , , , , , , | Leave a comment

Africa’s Delivery On Demand Apps are Transforming the Informal Economy

When women in rural Rwanda can buy sanitary napkins and contraceptives, on demand, simply by pushing a few buttons on their phones, you know the digital informal economy is here to stay. And, its not just imported apps and social enterprises pushing this digital commercial activity. The “uberization” of the African informal economy is well […]

Also posted in Africa, African Consumer Market, Business Models, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Futures, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Tagged , , , , , | Leave a comment

What happens when the informal economy is not criminalized? : Case of Hargeisa, Somaliland

In Hargeisa, the role of the informal economy during and after conflict has been vital to conflict prevention and peace-building. A recently released report by Cardiff University and Somaliland research partners on their work related to the role of urban informal economies in conflict zones offers us perspective from another angle. A little thin on […]

Also posted in Africa, East African Community, Economy, Ecosystem, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Report Review, Research, Sub Saharan Africa, Systems, urban, User research, Value | Tagged , , , , , | Leave a comment

Pondering India’s Cashless Future

Chhotu here accepts digital currency payments via the mobile platform on a daily basis. His QR code is prominently displayed upfront next to the bottles of sauce, and a sticker displays the icons of all the payment apps acceptable to his Bhim app. The Bhim system, launched by the Government of India, is a godsend […]

Also posted in Airtime, Alternative currency, Analysis, Banking, Business Models, Cashless transactions, Consumer Behaviour, Culture, Economy, Ecosystem, Emerging Markets, Flexibility, India, Informal & Flexible, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, South Asia, Strategy, Technology, urban | Tagged , , , , , , , , , | Leave a comment

Lessons from the Informal Economy: Managing on Irregular Payments in the Gig Economy

Last week, an unusual report was released in Great Britain. Lloyds Banking Group (LBG), together with the Resolution Foundation, addressed the question of earnings volatility in the UK, a first for a developed country with a formal economy. Their research and analysis made use of anonymised transaction data from over seven million LBG accounts. That […]

Also posted in Assumption filter, Banking, Business, Economy, Ecosystem, Emerging Futures, Frameworks, global, Innovation Planning, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Strategy, Systems | Tagged , , , , , | Leave a comment

Financial Patterns at the Last Mile of the Farm to Fork Value Chain

This value web illustrates the last mile of the farm to fork agricultural value chain in the state of Maharashtra, India. We’d mapped it during our project/s for the Dutch government back in mid 2013, where we’d introduced human centered design thinking for sustainable agricultural value chain development. Subsequently, I led a multidisciplinary team conducting […]

Also posted in African Consumer Market, Analysis, Business Models, Consumer Behaviour, Ecosystem, Emerging Markets, Frameworks, India, Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy, South Asia, Strategy, Sub Saharan Africa, Systems, User research | Tagged , , , , , , , | Leave a comment

Rural Household Financial Management on Irregular Incomes

While all farms are not alike, and scale and variety and geography differs, the pattern of household financial management holds its fundamental logic across continents. As we saw previously, an experienced farmer tends to fall somewhere in between a salaried employee and an odd job labourer in their ability to predict with any reasonable degree […]

Also posted in Africa, Analysis, ASEAN, Business Models, Cashless transactions, Cattle, Economy, Ecosystem, Emerging Markets, Frameworks, Indigenous & Traditional, Informal & Flexible, Livestock, Mama Biashara, Perspective, Philipines, Prepaid Economy & Informal Sector, Research, Rural Economy, Savings, Strategy, Sub Saharan Africa, User research | Tagged , , , , , , , , | Leave a comment

The Informal Industrial Ecosystem: An Introduction to REculture

This article introduces and explains some things I’ve been seeing in the informal industrial ecosystem in the developing world context for almost a decade now. First noticed in 2009, I then named it REculture, a neologism to capture the vast and complex ecosystem I saw in the revenue generating facility of recycle, replace, repurpose, reuse […]

Also posted in Articles on Design and Innovation, Base of the Pyramid, Business Models, Ecosystem, Emerging Futures, Emerging Markets, Frugality, global, Perspective, REculture, Research, Systems, Technology | Tagged , , , , , , , | Leave a comment

Competitive Advantage & Customer Relationships: Lessons from Market Mummies of Ghana

How would you differentiate yourself in this informal retail market? Ghanaian market research guru Gerry van Dyke took a closer look at the market ‘mummies’ – Mama Biashara, as we call her – and their consumer marketing techniques in the “non-label environment”. His findings form an excellent foundation for understanding marketing and customer relationships in […]

Also posted in African Consumer Market, Business, Consumer Behaviour, Culture, Ghana, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marketing, Perspective, Prepaid Economy & Informal Sector, urban, User research | Tagged , , , , , , , , | Leave a comment