Category Archives: Afrique francophone

East African Imports in rural Rwanda?

By | February 5, 2018

This highway ‘storefront’ in rural Rwanda made me wonder if the trader had imported his goods rather than purchased them locally. And, further, if they were imports from Kenya. First, unlike the majority of such roadside shops, he is dealing with multiple products – while all are related to home decor, they are made of… Read More »

Mobiles at the Border Post: Anti-Atlas of Borders Exhibition Slides (Jan 2016)

By | January 31, 2018

In January 2016, our submission for the Anti-Atlas of Borders Art Exhibition in Brussels was accepted for a commission of 500e. We were thrilled and surprised since we’d never imagined our work on mobile platforms, technology, and the borderland biashara could be considered from the arts and culture point of view. Here is our story… Read More »

Some Highlights from Reviewing the African Consumer Market 2014-2017

By | January 26, 2018

Recently I was reminded of the cover story in the Africapitalist magazine published back in 2014 on the theme of the true size of the African Consumer market, that is, the hidden and untapped purchasing power embedded in the continent’s vast informal and unrecorded sector. Today I’ll start by reviewing some of the consumer trends,… Read More »

Women’s Entrepreneurship Driving Emerging Future in Africa

By | January 25, 2018

We’ve been silent of late on this blog due to work deadlines and end of the year paperwork, however this will change. I’ve promised to write one blog post every day – even if its a few lines – for the next 30 days. I realized it was habit and discipline that was missing, not… Read More »

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

By | December 23, 2016

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say… Read More »

What will it take for African-made clothing to become available for mass market?

By | September 9, 2016

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th… Read More »

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

By | August 15, 2016

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo… Read More »

Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

By | August 11, 2016

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want… Read More »

Carrefour in Cote D’Ivoire: Thinking global; acting local

By | January 23, 2016

Unusually, for a global retail brand like the French Carrefour chain, their range of products in Abidjan, Cote D’Ivoire include numerous locally sourced products. News has it that they signed as many as 170 different supplier agreements in their bid to source indigenously. …local products like pineapple from Bonoua (south-east), yam from Bondoukou (east), rice… Read More »

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

By | December 28, 2015

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out… Read More »