Category Archives: Afrique francophone

Some Highlights from Reviewing the African Consumer Market 2014-2017

Recently I was reminded of the cover story in the Africapitalist magazine published back in 2014 on the theme of the true size of the African Consumer market, that is, the hidden and untapped purchasing power embedded in the continent’s vast informal and unrecorded sector. Today I’ll start by reviewing some of the consumer trends, […]

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Women’s Entrepreneurship Driving Emerging Future in Africa

We’ve been silent of late on this blog due to work deadlines and end of the year paperwork, however this will change. I’ve promised to write one blog post every day – even if its a few lines – for the next 30 days. I realized it was habit and discipline that was missing, not […]

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Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say […]

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What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

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Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

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Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want […]

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Carrefour in Cote D’Ivoire: Thinking global; acting local

Unusually, for a global retail brand like the French Carrefour chain, their range of products in Abidjan, Cote D’Ivoire include numerous locally sourced products. News has it that they signed as many as 170 different supplier agreements in their bid to source indigenously. …local products like pineapple from Bonoua (south-east), yam from Bondoukou (east), rice […]

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Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out […]

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Cross-border mobile financial services in Africa are going to be huge

Analysis Mason has an excellent article on the next big thing in mobile money across the African continent – cross border payments. I covered the emergence of these services, through regional operators as well as partnerships based on interoperability earlier. This is what I asked for: Mapping it all I’d love it if someone could […]

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Leapfrogging the cookstove

Take a closer look at those LPG (cooking gas) cylinders stacked around the pole, displayed for sale. The small ones on top have a rough and ready metal fitting attached to them which converts them into stoves. However, you’ll  note in the delivery cart that these small cylinders are without the addition. This makes me […]

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