Category Archives: African Consumer Market

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]

Also posted in Base of the Pyramid, Consumer Behaviour, Design, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, User research | Tagged , | Leave a comment

Will Africans lead innovation in resilience tech for sustainable lifestyles on a shoestring?

A Tanzanian startup offering a smart hydroponics kit for urban farming in limited spaces that costs around $500. Reading about the system yesterday – invented by founders Praygod Japhet and Dickson Mallya – I was moved to create a hashtag #resiliencetech on Twitter. Something about the topic made me feel that I should be keeping […]

Also posted in Africa, East African Community, Emerging Futures, Emerging Markets, Innovation Planning, Mobile platform, Perspective, Sub Saharan Africa, Systems, Tanzania, Technology | Tagged , , , , | Leave a comment

Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?

It is virtually impossible today to consider emerging markets without taking into consideration the vastly different operating environment of the majority of the countries in the global South. As the map, based on GSMA data, above shows clearly in bright red and blue, the clearest indication of this difference is in the way mobile telephony […]

Also posted in Africa, Airtime, Economy, Ecosystem, Emerging Markets, Flexibility, Informal & Flexible, Mobile platform, Prepaid Economy & Informal Sector, Strategy, Work in Progress | Tagged , , | Leave a comment

Mobile telephony and low income customers: Market conditions drove product development and pricing

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born: […]

Also posted in Africa, Airtime, Assumption filter, Biashara Economics, Economy, Ecosystem, Emerging Markets, Literature review, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Rural Economy, Strategy, Sub Saharan Africa, Work in Progress | Tagged , , , , , | Leave a comment

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their […]

Also posted in Africa, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, East African Community, Economy, Ecosystem, Emerging Markets, Income, Informal & Flexible, Literature review, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa, Systems, Technology, User research, Work in Progress | Tagged , , , , , , , , | Leave a comment

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

Also posted in Africa, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Retail in Africa, Risk, Scarcity, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , , , , , , , , , | 1 Response

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid […]

Also posted in Africa, Base of the Pyramid, Biashara Economics, China, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Ghana, global, India, Informal & Flexible, jua kali, Kenya, Perspective, Prepaid Economy & Informal Sector, Research, Retail in Africa, Senegal, Strategy, Sub Saharan Africa, Systems, Tanzania, Technology, Uganda, User research | Tagged , , , , | Leave a comment

Value Webs: Structure and Characteristics of the African Market Economy

When these markets are analyzed, moreover, they turn out to have a structure very unlike those of the West. ~ The End of Corporate Imperialism by CK Prahalad and Kenneth Lieberthal, HBR “Best of 1998″ When Prahalad and Lieberthal wrote this sentence over twenty years ago, they were referring to the huge consumer markets of […]

Also posted in Africa, Analysis, Business Models, East African Community, Economy, Ecosystem, Frameworks, Mobile platform, Perspective, Platforms, Research, Sub Saharan Africa | Tagged , | Leave a comment

Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk

This illustration by Jeroen Meijer of Jam Visueldenken of Amsterdam, The Netherlands, was created for our team during a workshop to capture the insights from a feasibility study on agritech we had completed for the Dutch government’s sustainable agricultural value chain development at Wageningen University’s Economic Research unit back in mid 2013. I’m pulling it […]

Also posted in Africa, Afrique francophone, Airtime, Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Consumer Behaviour, Design, East African Community, Ecosystem, Emerging Markets, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Kenya, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Technology, UCSD, Value | Tagged , , , , , , | Leave a comment

The Research – Practice Gap for African Startups

There is very little literature on business operations management, and product development methodology  that actually helps African SMEs and startups to navigate their own operating environment with its local characteristics. Analysts struggle with frameworks and processes developed in highly industrialized contexts as a means to evaluate the strategies of businesses and solutions with local or […]

Also posted in Africa, Analysis, Biashara Economics, Business, Business Models, Design, Frameworks, Innovation Planning, Mobile platform, Perspective, Strategy, Sub Saharan Africa, Technology, User research | Leave a comment

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