Author Archives: Yacine Bio-Tchane

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say […]

Posted in Africa, African Consumer Market, Afrique francophone, Business, Commerce en ligne (e-commerce), Consumer Behaviour, Culture, Distribution, Fashionomics, Retail in Africa | Tagged , , , | Leave a comment

“Made by Ethiopia” is so much more than manufacturing goods in Ethiopia

* This post is based on the article “Made in Ethiopia: Fashion’s next sourcing hub”. When factories producing for the likes of J Crew, Harbor Footwear Group, Calvin Klein, H&M, PVH, Aldo, Under Armour, Guess, Tommy Hilfiger and Caleres are turning their attention to Ethiopia for large scale apparel and footwear production, it’s because Ethiopia […]

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Tailors, the overlooked actors of the value chain

According to Ibifagha Cookey, a Lagos-based financial analyst, custom-made apparel from self-employed tailors generates $8.2 billion annually out of the clothing industry’s $19 billion in sales. In other words, half of the earnings in the custom-made clothing industry in Nigeria is generated by tailors. This finding highlights two important points : • Tailors alone represent […]

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Promoting local designers: brick and mortar vs. online

Retailer Woolworth has had a history of collaborating with South African local fashion designers, selling collections in their department stores. This is how I discovered South African designers and managed to incorporate a few items in my wardrobe during my stay in Pretoria from 2007 to 2009 (sidenote: flea markets are also a good place […]

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What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Posted in African Consumer Market, Afrique francophone, Analysis, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Tagged , , , , , , , , | Leave a comment

In which countries is it hardest for young people to find work in 2016?

I’m currently working on a study within a team of 5 people (including myself): 2 senior and 2 junior level men. The seniors have retired from public service. The two young men have graduated 5 years ago from local public and private universities, top of their class but could not find stable jobs. Thus, they […]

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Les entreprises nigérianes à l’épreuve de l’évaluation des consommateurs

Les nigérians viennent de faire un pas important vers l’amélioration de l’expérience d’achat dans le pays. A mon avis, lorsqu’on taxe les gouvernements de mauvaise gouvernance, on devrait également taxer les entreprises opérant en Afrique de manque de considération (parfois totale) pour le client. Ca peut être dû à une combinaison de manque de compétition […]

Posted in Africa, African Consumer Market, Afrique francophone, Attractivité, Compétitivité, Consommateurs, Consumer Behaviour, Marchés africains, Nigeria, Perspective, Platforms, Produits de grande consommation (FMCG), Retail in Africa, Sub Saharan Africa | Leave a comment

Portrait robot du nouveau consommateur africain

L’avènement de la croissance soutenue en Afrique au cours de cette dernière décennie (en moyenne plus de 5%), notamment malgré la crise financière internationale qui sévit depuis 2008, a créé une classe moyenne. Le profil de ce groupe d’individus varie selon les définitions des uns et des autres. Mais on peut retenir que ce sont […]

Posted in Africa, African Consumer Market, Afrique francophone, Consommateurs, Consumer Behaviour, Culture, Distribution, Marchés africains, Produits de grande consommation (FMCG), Sub Saharan Africa | Leave a comment

La ruée vers la Côte d’Ivoire des marques internationales

Abidjan c’est la capitale économique de la Côte d’Ivoire. C’est près de 5 millions d’habitants ou plutôt de consommateurs. Et c’est depuis quelques années la nouvelle destination des organisations internationales, banques et institutions financières étrangères, grandes marques internationales dans quasiment tous les domaines. On peut parler d’euphorie. L’offensive des uns et des autres dans la […]

Posted in Africa, African Consumer Market, Afrique francophone, Consommateurs, Consumer Behaviour, Distribution, Produits de grande consommation (FMCG), Sub Saharan Africa, UEMOA | Leave a comment

Les taxi-motos, potentiels livreurs en Afrique de l’Ouest

Une récente étude sur le e-commerce en Afrique à laquelle j’ai participé montre qu’en Afrique de l’Est, les taxi-motos servent de relais aux sociétés de livraison de la place. Ces sociétés, qui disposent pour la plupart de leurs propres flotte de véhicules et motos, utilisent les taxi-motos afin de réduire les frais opérationnels et aussi […]

Posted in African Consumer Market, Afrique francophone, Consommateurs, Culture, Informal & Flexible, Marchés africains, UEMOA | Leave a comment