Search Results for: informal bourgeoisie

Signs of Interdependency between the Formal and the Informal Economy

There is a lot to be unpacked here – I made a mindmap of the urban African entrepreneur who is the backbone of the visible emergence of a consumer class. I’m drawing from my experience of the Kenyan context. I started this in response to Michael Kimani’s Storify recently on the mythical “middle class” and […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Emerging Markets, Income, Informal & Flexible, Kenya, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , , , , | Leave a comment

Assessing the size and value of investment opportunities with an informal economy footprint

There’s an interesting snippet from the Nigerian news yesterday that led to this framing of a necessary problem statement. KPMG’s head of private equity is quoted as saying: Meeting current needs of the one billion plus population and, the future demands of the rapidly emerging middle class consumers will drive the next wave of Private […]

Posted in African Consumer Market, Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Frameworks, Nigeria, Perspective, Prepaid Economy & Informal Sector, Process, Strategy, Value | Tagged , , , , | Leave a comment

Global emerging middle classes are Africa’s GEMs

Kentucky Fried Chicken at The Junction, Nairobi, Kenya  2011 Photo Credit: Niti Bhan Bright Simons cautioned us about hyperbole and exuberance in a recent article published on the HBR site. In “Beware Africa’s Middle Class“, he points out with great clarity that the ’emerging market consumers’ spotted by the optimists over at the African Development […]

Posted in African Consumer Market, Emerging Markets, global, Innovation Planning, Marketing, Perspective, Strategy, Sub Saharan Africa | Tagged , , | Leave a comment

Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail

The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Consumer Behaviour, Economy, Emerging Markets, global, Income, Marketing, Perspective, Produits de grande consommation (FMCG), Research, South Africa, South Asia, Strategy, Sub Saharan Africa | Tagged , , , , , , , , , , | Leave a comment

My 2 shillings worth on the size or value of the emerging African middle classes

There’s been a lot in the news of late about the size and worth of the emerging African middle class subsequent to the release of an as yet unseen report by an economist, Simon Freemantle, at Standard Bank, South Africa. The various headlines conflict each other, some say the middle class isn’t as large as […]

Posted in Africa, Business Models, Consumer Behaviour, Marketing, Perspective, User research | Tagged , , , | Comments closed