In a study titled “Competing In the Age of Multi-Localism”, ATKearney said mounting trade tariffs and other pressures have upended the global strategy – think mass-market production and achieving economies of scale – that has been a business hallmark since the early 1990s.
“It’s no longer a viable strategy for many companies,” the study said. “The age of multi-localism has arrived.”
The above snippet is from a recent Forbes article and caught my attention immediately. The implications for global value chains, not to mention product development, manufacturing, and the logistics of distribution are enormous.
“A one-size-fits-all business strategy across markets appears to be more unworkable now than ever,” the study said.
Its taken a wee bit more than a decade, but this is possibly the best news I’ve heard in a long time. The report from AT Kearney is available here and my previous musings on emerging markets, globalization, and product development can be found here.
This conversation with continue.