Berlin is to an environmentally conscious, renewable energy, sustainable ecologically friendly lifestyle what Tokyo’s Harajuku Girls used to be to fast fashion. The pioneer, the path breaker, the evidence of quality of life balanced with conservation. I envy Berliners their city. It is a world city and its still affordable.
Bio is mainstream, not an organic premium, and at the airport the plastic bottle of water was priced 4 times as much as water in a recyclable cardboard container.
There’s no mountains to climb in order to live with a smaller footprint, more leisure time, the calm re-ordering of priorities, the half day off in the sun taking the toddlers to the public fountain to splash and play. This was my introduction to Berlin.
City dwellers would recognize the simplified hyperbole of a short term visitor attempting to grasp the entire sense of the city in a few short days, but forward looking companies, startups, spaces, and people abound. If a “Silicon Valley” of Germany emerges, it will be Berlin.
Rocket Internet is already headquartered there as are any number of startups. The ecosystem is so mature that its hiving off into narrower and narrower specialities. All of which is a good thing to happen as the range and diversity of sustainable solutions that meet the bar of a bunch of EU certifications and regulations is now wide enough and broad enough to show clear patterns of consumer behaviour transformation.
Its almost like Berlin is the living example of the Post Climate Hoax Adapt Immediately era, and its clearly an economically viable and feasible one. And nobody’s apologizing for eating less meat and more vegetables.