Part 2: Enabling development’s paradigm shift from ‘best practice’ to ‘best fit’

Workshop I_end user in sight during evaluation

Programming in International Development jumps directly into the Design phase of the projects. This is the root of the challenge they face now as they seek to change the paradigm away from ‘best practice’ to putting the end users at the center of their strategies, with ‘best fit’. I identified this problem in the Autumn of 2012 whilst delving into the internal project development processes with civil servants at the Netherlands Ministries of Foreign Affairs and Economy during a customized internal workshop.

It should be mentioned at this point that while Robert Chambers has extensively promoted the participatory approach, there were issues in the process that were explored during our work, and can be covered in a separate article. Participatory design is not synonymous with user centered design, and neither approach includes a robust methodology for assessing the landscape of the operating environment in conjuction with solution development for ‘best fit’, particularly in the developing world context.

Before we can jump into the design of a project or programme – whether with or without the participation of the end users/beneficiaries, we need a structured approach to grasping the context of the challenge. Without a map of the landscape of the ‘wicked problem’, one cannot navigate the complexity (1). This so called landscape map of the ecosystem in which the development project will be introduced, should not only include understanding the people and their operating environment, but identify and frame the touchpoints for the design of ‘best fit’ interventions.

That is, there’s a need for framing the problem in a manner such that the outcome narrows down the solution space i.e. delineating the boundaries for ‘best fit’ prior to the inception of the design process. In the field of design, these boundary conditions can be known as design criteria and constraints, along with filters for assessing optimal solutions at the conceptual stage from the plurality available.


These first three steps in the process BEFORE jumping into design are collectively known as Design Planning, and their outcome minimizes the wasteful experimentation of ‘suits to try’ for ‘best fit’ as the design phase begins with the ‘measurements’ necessary for a ‘bespoke suit’ tailored to fit, to stretch the analogy. Bespoke tailors do not expect their carefully measured suit to fit their client on the first try, and usually one returns two or three times for the final fitting. Similarly, customized programming may require tweaks and can be considered a working prototype (a pilot program, for instance, prior to scaling) where the kinks are worked out together with the participants.

This will require work upfront at the start of the multi-year programmes. There are no silver bullets to addressing complexity.


(1) Part 1: An Interdisciplinary Approach to “Best Fit” for International Development: Process and Tools

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