Africa’s rise might strangle the informal trading sector in the “middle income trap”


Ruth, who was briefly introduced in a photo caption is currently facing this middle income trap. She can’t gather enough together to scale and the banks want to skim 18% of the profits of the top, usury, thy name is inclusion.

Mrs Felice is facing this dilemma as her container from China will now make less money than the men who have groups pooling funds together and so don’t need a loan from the bank.

What are the possible ways we can solve this conundrum?

This entry was posted in African Consumer Market, Analysis, Business Models, Consumer Behaviour, Design, Emerging Markets, Frameworks, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa and tagged , , , , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

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