Changing flows of trade

By Niti Bhan | Published: February 2, 2016
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Secondhand clothes from India in rural Kenya. 1st Feb 2016 Photo Credit: Niti Bhan

This unassuming pile of clothes caught my attention on market day in Busia, Kenya. They are mitumba (secondhand clothes) from India. This is a recent development, apparently, as traditionally mitumba tends to come from the ‘west’ (as can be noted by the name on the bag shown below). Clothes sourced from India have begun showing up in the market only in the past year or so.

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Where did it come from? Secondhand bag in rural Kenya. 1st Feb 2016

This entry was posted in Africa, African Consumer Market, Assumption filter, Distribution, Economy, Ecosystem, Emerging Markets, India, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, rural, User research and tagged , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

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