Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

Bacely Yorobi shares challenges at the AfDB Innovation Weekend, Oct 2015 Photo: Niti Bhan

Bacely Yorobi shares his challenges at the AfDB Innovation Weekend, Oct 2015  Photo: Niti Bhan

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star:

“Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out there.”
[…]
“Africans don’t like to put their money in the bank, but they will put it in their phone,” said Yorobi.
[…]
“We have everything we need to build an app, but we don’t have the support to bring it to market,” said Yorobi, during a trip to Paris to court investors.

I find it all the more interesting from the francophone West African perspective, as the nascent tech industry races to catch up with their anglophone neighbours in Nigeria, Ghana and Kenya. Given the waves being made by world class outfits such as Cameroon’s Kiro’o Games, or Senegal’s rapidly maturing tech ecosystem, one might discover they’ll outpace the competition given time and support.

Bacely’s comments also make me wonder why the global giants pushing financial inclusion in Cote D’Ivoire and other WAEMU countries aren’t looking for local partners and developers, given their ongoing struggles for traction. Perhaps its time to discover that not everything imported from abroad is always the best solution.

This entry was posted in Africa, Afrique francophone, Analysis, Assumption filter, Banking, Business Models, CEMAC, Commerce en ligne (e-commerce), Compétitivité, Consommateurs, Design, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Senegal, Strategy, Technologie, UEMOA and tagged , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

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