Introducing Mama Biashara

The Global Entrepreneurship Monitor (GEM) released a women’s report with some eye opening figures.

B7zTsSOIcAAA4ykSimply put, African women lead the world in being their own boss.

Mama Biashara’s business activities may perhaps be more driven by livelihood need and few alternatives but she’s not sitting around looking for a handout either. Pillar of the informal markets that supply fresh food and the solid rock that keeps homesteads running, children fed and schooled, Mama Biashara is an archetype of the informal economy that contributes so much to the national GDPs yet goes unremarked.

Under a new category “Mama Biashara“, we would like to celebrate the endurance, the survival and the commitment that these Mamas, Nanas and Mummies demonstrate every single day, across the continent. Add it to your RSS feed or bookmark it, as we’ll be filling the pipe with more stories about her as we go on.

This entry was posted in Africa, Assumption filter, Base of the Pyramid, Business, Economy, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Perspective, Prepaid Economy & Informal Sector, Research and tagged , , , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

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