The true size of opportunity in Africa

The Africapitalist Foundation’s most recent issue of their Africapitalist Magazine has a cover story on the true size of opportunity in Africa.

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Readers familiar with my exploratory user research and insights from the prepaid economy and the informal sector will recognize the key point being made – that we must look beyond the obvious when assessing the size and value of these opportunities.

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Africa’s emerging consumer markets will provide that challenge to transform marketing in the emerging future. Bridging the gap between the formal and the informal will be key to growth, as demonstrated already by the telcom operators with their prepaid business model.

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If this exciting new opportunity captures your interest, keep a finger on the pulse of this dynamic market by following hand curated news on African markets, innovation, enterprise and industry at @prepaid_africa or via RSS or tumblr at The Prepaid Economy: African Edition

This entry was posted in Africa, African Consumer Market, Assumption filter, Business, Consumer Behaviour, Emerging Markets, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector and tagged , , , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

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