The NDA expired 4 years ago
1. Problem statement:
How do you build and maintain trust and commitment without face to face contact with your customers?
Through a cohesive, integrated strategy of brand building across all information media sources, whether they be handhelds, mobiles, monitors, screens or even the product interfaces on medical equipment
2. Problem statement:
How do you create and implement a consistent brand experience across multiple channels?
Bringing together global talent in branding, graphic design, visual communication, user interface design, interaction, experience, information architecture and the back end software skills to bring to life your corporate vision in a compelling brand story. By being technology agnostic, we create the environment for your users to experience your brand that best suits the business challenge
3. Problem statement:
There are too many brands competing for mindshare across the same platform, how do I differentiate?
When the service provider, the manufacturer and the application developer all need to capture mindshare and contribute to the total user experience though one mobile phone interface, our responsibility is to ensure that our client’s story/brand/message are consistent and compelling in that tiny space of the view screen.
4. Problem statement:
How do you ensure that you’ve covered all touchpoints to build your brand and customer experience in an integrated manner?
By applying the observation techniques of user research as well as secondary research, i2 can uncover all brand building opportunities and harness the future potential of your current technology.
5. Problem statement:
How do you go forward within the rapidly changing technological landscape and proliferating information channels? Time is the only commodity and catching your customer’s attention needs innovative means of communication design.
i2 can assist you with working prototypes to visualize the future steps towards introducing disruptive innovation in your messaging and media to create that buzz in the market.
This problem set was written by Niti Bhan for Method, while consulting with Kevin and David for their new service Interface Innovation (i2) in November 2005.