End of the era of “Business as War” metaphors?

My recent nostalgic meanderings and reflections on the thinking and writing about design that I was doing 6 years ago led me to realize that there might have been a significant shift that has taken place in the language of design and of business. Or at least, in the language of business and strategy.

The prevalence of the metaphors from “Business as War”, where those such as Clausewitz and Sun Tzu were upheld as examples of critical reading for corporate executive seem finally to be on the wane. One barely comes across such language anymore and the sense is that the attempts to incorporate a more customer centric perspective into an “Empathy Economy” have finally, over the intervening years, made a difference.

What do you think?

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