The ubiquitious rural computer

Market Woman in rural Rwanda, July 2012 Photo Credit: Niti Bhan

Bargaining for bananas in rural Rwandan market could not have been completed without the use of the mobile phone’s calculator function. While a combination of broken Swahili, Kinyarwanda and English was used by the customer and the shopkeeper, the transaction’s clarity was increased by piling goods on the table and then using the clear numerals offered by the phone.

This entry was posted in African Consumer Market, Consumer Behaviour, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, rural, Rural Economy, Sub Saharan Africa, Technology, UCSD, User research, Value and tagged , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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