Grassroots innovators and the “build-test-learn” loop


Afrigadgeteers exemplify the customer centric principles of such high tech processes as the Lean Startup (r) method, or so it emerged from an insightful conversation with my Tallinn based friend Siim Esko recently, on Skype of course.

He made the connection between the need to experiment and test prototypes for market viability – rapidly and cheaply and the ‘product development’ habits of makers and creators who innovate under conditions of scarce resources such as those covered in Afrigadget, REculture or Makeshift magazine.

His insight struck me like a ton of bricks, if I may say so with little exaggeration and I’m sharing it here as food for further observations and thought. I already have a trip planned into rural Western Kenya on Monday, so now that my eyes have been opened, I’d rather ponder this further and write again in greater depth when I have some evidence to support this hypothesis. In the meantime, what do you all think?

This entry was posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Design, Frugality, Indigenous & Traditional, Informal & Flexible, Innovation Planning, jua kali, Perspective, Process, Scarcity, Sub Saharan Africa, Technology, UCSD, User research and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment