Pondering a new prepaid research focus

Ever since I completed the first Prepaid Economy study which looked at how those on irregular income streams managed their household finances – focusing on rural Philippines and India – I’ve been curious about rural Kenya. I’ve long wanted to delve into the impact, if any, of the mobile money systems that have rapidly gained popularity in the country.

My thinking goes that if I were to ask the same set of questions as I did in Philippines and India (and as John Lumbe did for me remotely in Malawi) without any prompting, then if services like MPESA et al had indeed made any signficant social or economic impact in the ways people deal with and manage emergencies, loans and planning for large future expenses, it would emerge spontaneously in the answers given.

Now it looks as though I may just get my chance to follow through with this dream in at least two rural locations, early in the new year. Lets keep our fingers crossed.

This entry was posted in About, Africa, Airtime, Alternative currency, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Informal & Flexible, Kenya, Mobile platform, Research, rural, Sub Saharan Africa, User research and tagged , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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